article thumbnail

5 Factors That Set Your Best Startup Funding Strategy

Startup Professionals Musings

This is the realm of the angel investor, who wants to own a piece of the new business, and probably knows how to run it and wants a seat on the Board.For B2B startups, every investor expects to see a proven business model, with a working prototype, and preferably a real customer or two.

article thumbnail

How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

B2B 134
article thumbnail

How To Avoid Outsourcing Nightmares

YoungUpstarts

Draw a crystalline contract between you and the individual or company that you hire, and continuously educate them about the disclosure of confidential information and the consequences if it is violated. Poor communication. Don’t get lost in translation or rather, transnational borders!