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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2B, sales-driven technology. Next, we check that we’re safe from any particularly onerous terms like participation preferred. $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money). Highly experienced, top-tier angels. Conveniently local.

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. The researchers informed half of the participants that natural chickens were healthy but less tasty, and genetically engineered chickens were tasty, but less healthy.

article thumbnail

Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2B, sales-driven technology. Next, we check that we’re safe from any particularly onerous terms like participation preferred. $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money). Highly experienced, top-tier angels. Conveniently local.