Up and Running

NOVEMBER 3, 2011

Using Pay Per Click (PPC) advertising can be quite expensive, but it shouldn’t cost you the earth to do some basic optimization on your site so that you appear higher in Google’s organic rankings. Author Bio: Alan Grainger is an in-house B2B web marketer in the promotional gifts sector and manages SEO for The Promotional Gifts Company.

PR 82

PR B2B SEO PPC 82

Duct Tape Marketing

FEBRUARY 22, 2016

If they can’t find your website, or don’t like what they see in terms of your web presence or reviews, they buy elsewhere. . But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 46% of B2B researchers are millennials.

SEO 28

SEO Channel Kansas City Kansas 28

Duct Tape Marketing

OCTOBER 30, 2012

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. 6) LinkedIn Advertising – LinkedIn advertising isn’t for everyone as it’s predominantly a B2B platform and if used too broadly gets very expensive. photo credit: alles-schlumpf via photopin cc.

Advertising 68

Advertising PPC Social Media B2B 68

Rembrandt Communications

DECEMBER 2, 2015

Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on. And this doesn’t include all of the things you need to finish at work before you […]. The post Crazy Holiday Schedule?

B2C 100

B2C PR B2B Marketing 100

Rembrandt Communications

AUGUST 6, 2015

What you think is a B2B content strategy may not be. Is all that copywriting time and effort really worth it? You have different authors creating content with various styles and tones. You cover various topics and you post new content each week. You are on a roll, and everything is moving along… or is […].

B2B 100

B2B PR Sales PPC 100

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Enterprise Web Analytics in the Facebook Era. I wouldn’t expect anyone to do their job without access to the Web, so why on earth would I conduct an interview devoid of a computer and Web connection? PRO Guides. Search Week Newsletter. Search Month Newsletter. News & Features. All Columns.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. Data as in their web analytics tool of choice. Google Analytics. SiteCatalyst.

Search 135

Search Analytics PPC Green 135

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. For example, Optimizely is a hero to web developers that want to improve their conversion rates. Do we sell to large enterprise companies? Key points. Call to action.

Demand 91

Demand Lead Generation PPC Leadership 91

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. D igital Citizens (people familiar with the web).

Software Review 100

Software Review Marketing Social Media B2B 100

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

This means that they can’t hope to base a business on marketing cool, cutting-edge products, or towards the consumer market rather than the B2B (business-to-business) market. 2) If You’re Selling Consumer Services Through The Web, How Set Is That Consumer On The “Big Guys”?

Oklahoma 76

Oklahoma Stock B2C PPC 76

crowdSPRING Blog

JULY 19, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. How Colors Affect Website Conversions | Web Design Mash – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

SEPTEMBER 16, 2020

Peep Laja, founder of CXL Institute , explains what that looks like for us: CXL Institute has 100+ landing pages—one for each course and training program, and a number of PPC landing pages. But web analytics or heat maps can’t tell you anything about the quality of your words. Find people interested in your offer (i.e.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Other than making your web pages look swell , images have a role in acquiring new links as well. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. How do you think evolving and/or new online marketing technologies and processes will change inbound marketing in the coming year?

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Bonus : Learn more about macro and micro conversions as they apply to a B2B company , Texas Instruments, and a technical support site.]. #5: many teams for acquisition. Then that is all they optimize for. 5: Rent or Own?

Analytics 154

Analytics Marketing Social Media Technical Review 154

Rembrandt Communications

MARCH 6, 2015

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. That’s great. But […].

B2C 100

B2C B2B PPC PR 100

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. We are not going to accept stopping where our web analytics data stops. Identify the Real Business Profitability Point: B2B.

Analytics 139

Analytics Aggregator Channel B2B 139

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

With the advent of the web and the multifaceted programming features of WordPress , many younger entrepreneurs have the ability to go into business for themselves very easily and very cheaply, but very haphazardly. The consumer buys on repetition. For all intents and purposes, the fewer players in the game, the better.

B2C 91

B2C B2B Business Model Sales Cycle 91

Rembrandt Communications

JANUARY 31, 2017

You could be wasting more valuable resources than you think. In the past few weeks, numerous people in my life have been diagnosed with cancer and other illnesses, had hospital visits and even died. It’s just a reminder that no matter your age, no matter how healthy you are and no matter how “good” things […].

Marketing 100

Marketing PR Sales B2C 100

ConversionXL

SEPTEMBER 24, 2012

It was then when I launched (along with my girlfriend) my first web project, called it Dreaminder. I had a degree in Information Technology, had worked as a web developer, tech support guy, account manager, sales person and a marketer. I had been doing B2B sales for several years, and I was really good at it.

Panama 124

Panama Africa Internet Email 124

The Next Web

JULY 8, 2013

My startup is a B2B platform, we feel that we are the best in the world in creating social reviews and pushing the user-generated content to social media, emails and search engines to drive more sales and leads to the website. 8 are in R&D, 1 product, 1 customer support, 1 biz dev, 1 marketing and 1 administrative.

Advisory Board 128

Advisory Board API Cofounder PPC 128

ConversionXL

APRIL 14, 2016

47% of people expect a web page to load in 2 seconds or less.”. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Unlike a great deal of B2B marketing, the page communicates like one human talking to another. Attention and desire speak to the heart.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Tough metrics. Smart metrics. If you don't have this.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Despite the fact that website personalization is perhaps the most talked about form of personalization, companies are more satisfied with their level of personalization for mobile apps and web apps.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Web forms are often the last and most important mile in a long journey. Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Preferences, intents, etc.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

SEPTEMBER 30, 2020

Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. As a B2B business, we’ve struggled with this problem for a long time. In most cases, people don’t stay within the in-app browser, eventually going to their browser of choice (in the example above, Safari).

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. While I had previous experience with many various aspects of online marketing such as web design, email marketing, etc.,

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

NOVEMBER 16, 2016

Joanna Wiebe of Copy Hackers and Airstory explains… Joanna Wiebe , Copy Hackers & Airstory: “B2B copy is particularly guilty of being boring to read… because there’s this misconception that businesses, lawyers, accountants, etc only wish to be informed. No one is engaged by boring, even in a boring industry. As if they are robots.

Conversion 48

Conversion Audience Massachusetts Social Media 48

marketingland.com

JULY 11, 2012

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Marcotte’s recent book, also titled Responsive Web Design , defined the idea as having three key pieces: Flexible, grid-based layouts. Media queries.

Email 49

Email Mobile SEO Search 49