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Why You Should Be Doing Product Discovery

YoungUpstarts

Once you identify who your product is suited to, you also need to recognise how many people would be interested in your idea – also known as market segment. For a B2B product, this means figuring out what kinds of businesses are suited for your product. What is their size, industry and location?

Product 264
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Observations from my trip to India

Version One Ventures

E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. With the right product or service for the Indian market and strong execution, an “India for India” start-up can see incredible growth.

India 88
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Features vs. Benefits: What Do B2B Customers Care About Most?

YFS Magazine

Market your product in a way that a B2B customer not only considers it the only logical choice, but also sticks to their decision in the future.

B2B 113
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Six Ways Retailers Can Perform Spring Cleaning

YoungUpstarts

With over a decade of experience in technology-focused B2B marketing, Nikole Haiar is responsible for the marketing, strategy and execution for Hostway ’s retail and white-labeled cloud applications, which includes websites, email, online marketing, SEO, business productivity and web security tools.

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Hologram: Everyday IoT Reaches Scale

View from Seed

Hologram is also an example of a B2B platform company, of which we’ve invested in many over the years here at NextView. But some of the most impactful companies in finance, work, transportation, and other major categories of everyday life are B2B businesses that are shaping these sectors both directly and indirectly.

Chicago 177
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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?

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Hologram: Everyday IoT Reaches Scale

View from Seed

Hologram is also an example of a B2B platform company, of which we’ve invested in many over the years here at NextView. But some of the most impactful companies in finance, work, transportation, and other major categories of everyday life are B2B businesses that are shaping these sectors both directly and indirectly.

Chicago 156