YFS Magazine

APRIL 18, 2017

Market your product in a way that a B2B customer not only considers it the only logical choice, but also sticks to their decision in the future.

B2B 113

B2B Customer Product Marketing 113

View from Seed

AUGUST 10, 2021

Hologram is also an example of a B2B platform company, of which we’ve invested in many over the years here at NextView. But some of the most impactful companies in finance, work, transportation, and other major categories of everyday life are B2B businesses that are shaping these sectors both directly and indirectly.

Chicago 136

Chicago Cofounder Miami B2B 136

YoungUpstarts

NOVEMBER 20, 2013

by Dan Adams , president of Advanced Industrial Marketing and author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ Right now our economy and our nation feel anything but business-friendly. And the only way to make B2B customers happy is to deliver significant, measurable, economic value to them.

Product 237

Product B2B Product Development Developer 237

YoungUpstarts

OCTOBER 10, 2012

Talented product developers. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. This has resulted in dramatic increases in sales. Brilliant ad agencies and clever marketing communications experts.

Customer 154

Customer Fractional CTO Canada Technical Review 154

David Teten

AUGUST 19, 2019

In addition, I’ve noted a few multi-product lending firms, e.g., Kapitus and United Capital Source , which provide RBI as one of many structural options to companies seeking capital. . We have a special program if you are pre-seed and need product development. Alternative Capital. “ You qualify if you have $5k+ MRR.

Revenue 60

Revenue Technical Review Software Review Equity 60

View from Seed

MARCH 24, 2021

” Below are our favorite pieces from the past few years, divided in to a few key categories: fundraising, company building, product development, industry trends, and the life of a VC. Why Do Consumer IPOs and B2B IPOs Get Treated Differently? So, we decided to aggregate NextView’s “greatest hits.”

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

YoungUpstarts

AUGUST 4, 2014

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. To market to Muslims, companies could take note of the holy month of the Ramadan, offer halal products, develop shariah-compliant Islamic financial services, or create mobile apps.

Technical Review 162

Technical Review United Arab Emirates Saudi Arabia China 162

Austin Startup

JULY 14, 2019

The Non-Price Costs That Are Turning Away Your Customers What is your customer actually paying to buy your product? Struggling for sales? For example, if you’re replacing a legacy product that is bulky, providing a free disposal service for the old unit can make saying yes easier. Is Your Start-Up Struggling for Sales?

Sales 48

Sales Database B2B Cost 48

YoungUpstarts

JULY 22, 2020

Instead, we need to streamline and accelerate our processes by borrowing techniques from the world of lean and agile product development. Like its cousin the Minimum Viable Product, a Minimum Viable Persona seeks to provide just enough information to allow work to start. What to Do With Your MVP.

SCRUM 142

SCRUM Agile Customer Framework 142

ReadWriteStart

APRIL 10, 2020

For a startup in the B2B market, that means there’s a reasonably steep hill to climb right from the beginning. Without doing this, your sales, marketing, and product development teams might end up directing their efforts toward serving different constituencies – and in the process, they’ll satisfy none of them.

Customer 180

Customer Startup Analytics B2B 180

Spencer Fry

MAY 2, 2014

Anyone who works in product development will know that ten months is an eternity. Unfortunately, it’s just the nature of product development — and especially so when you’re working with part-time people —that deadlines are missed and work takes much longer than you expected. I’m glad I held out, though.

Bootstrapping 57

Bootstrapping Revenue Forecast Product Development 57

VC Cafe

APRIL 21, 2022

In this post I wanted to touch on the companies who are making the biggest impact in the AR space, both in terms of product development and the developer ecosystem tools they are releasing to power the next generation of AR experiences. The companies making the biggest impact on the future of AR.

Mobile 198

Mobile Global Aggregator Bootstrapping 198

YoungUpstarts

MAY 16, 2018

Years of working at an established company can payoff by teaching you the tradecraft of sales, managing a workforce and negotiating with suppliers. People in big companies see innovation through the lens of new product development. Who’s more likely to successfully make that first sale or hire?

Silicon Valley 142

Silicon Valley Forecast Venture Capital Incubator 142

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Women Entrepreneurs Can

MARCH 29, 2019

3D printing is about to revolutionize how the manufacturing industry approaches product development. Prototype development and production is one of the costliest aspects of the manufacturing industry. Augmented reality gives manufacturers the opportunity to test products in a virtual real-life platform.

B2C 45

B2C B2B Technology Product Development 45

YoungUpstarts

AUGUST 4, 2015

In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets. Let’s start with San Francisco.

B2B 100

B2B San Francisco Software Engineering 100

Up and Running

MAY 22, 2013

In a consumer product category such as household cleaning products, the industry success rate is a dismal 15 percent to 20 percent according to a Bloomberg Businessweek interview with former Proctor & Gamble CEO, Alan “A.G.” Half the companies in our survey experience budget overruns in new-product development.

Product 75

Product Marketing Forecast B2B 75

Up and Running

SEPTEMBER 19, 2016

Leveraging our financial skill sets, my partner and I started Harper Partners, a tech-enabled factoring company that helps innovative B2B businesses and startups fund their working capital. At Harper, we have Monday morning meetings with the team where we discuss initiatives, sales pipeline, closed transactions, and general business matters.

Private Equity 60

Private Equity Acquisition B2B Partner 60

ConversionXL

NOVEMBER 29, 2018

As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Both freemium and free-trial programs are product-led strategies: they show instead of telling. If you haven’t committed to a product-led strategy, you can stop reading now. So what should you do first?

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

JANUARY 30, 2015

Still, many B2B marketers rely on assumptions to inform their content decisions. In fact, Content Marketing Institute found that only 21 percent of B2B marketers say they’re successful at measuring ROI. By tracking leads as they move through the funnel, you can deliver more targeted content that expedites the sales process.

Metrics 28

Metrics Marketing B2B Analytics 28

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different? Engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

NOVEMBER 1, 2017

The one side, I think it’s a really interesting point you bring up, which is does it immediately lean toward to creating new products and services? John Jantsch: Well, Duct Tape Marketing is officially for sale, guys. Joe Pulizzi: We’re all for sale. John Jantsch: Yeah. Robert Rose: Yeah. Robert Rose: There it is.

Cost 37

Cost Marketing Audience Media 37

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. For most companies, this is usually sales.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. For most companies, this is usually sales.

Seed Stage 48

Seed Stage Business Model B2B Email 48

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. Despite the common misconception, the goal of a demo isn’t always to make a sale. What types of demos are used, and are there correlations between B2B and B2C demo usage? Case study data collection.

Product 120

Product B2C B2B Email 120

Steve Blank

NOVEMBER 5, 2009

It should go without saying that this post is not advice, nor is it recommendation of what you should do, it’s simply my observation of how companies using Customer Development positioned themselves to successfully raise money from venture investors. Is there a profitable business model? Can it scale?” Great post! Progress is the same.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

conversionxl.com

SEPTEMBER 10, 2013

So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. JC Penney’s went from a sales model based on constant coupons and markdowns to “everyday low prices.”

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

NOVEMBER 25, 2015

In this way, it’s more indirect and can determine price elasticity as well as an accurate range of effective pricing for a product. According to B2B International , “It is suited to categories where products and services are relatively similar to each other, and where brand is a strong determining factor behind decision-making.”.

Product 48

Product Retention Revenue Acquisition 48

Steve Blank

NOVEMBER 4, 2021

It is relevant to and aligns the entire organization, e.g., sales, marketing, development, etc. It’s worth remembering that people buy products and services to get a “job” done. The Market Definition Canvas works for both B2C and B2B applications. Other products used and their functions.

Customer 420

Customer Marketing Lean Vertical 420

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!). What are you using [your product] for? Relevancy leads to sales. generational). Conclusion.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Niche, offering highly specialized products that are used in a handful of uncommon situations. Use targeted case studies to close dream accounts.

B2B 133

B2B Marketing SEO Search 133

Designmantic Blog

MARCH 6, 2018

She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. Tamara McCleary. Website: tamaramccleary.com. Marsha Collier. Shelly Kramer.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Software By Rob

AUGUST 18, 2010

But a more important question to which I don’t have a good answer is whether the Free/Premium strategy leads to better or worse product development. If you offer a product for free you get more users and more feedback on your product. if you’re just offering a product for sale? 41 AX on 08.19.10

Software Review 78

Software Review Software Revenue Cofounder 78

Startup Lessons Learned

OCTOBER 23, 2009

But other times, the right way to learn is actually to show a product prototype to customers one-on-one. This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. We got instantaneous feedback on the validity of the idea and started our sales process concurrently.

San Francisco 144

San Francisco Customer Wiki Lean 144

Hearpreneur

DECEMBER 31, 2016

#2 – $9M in Sales Volume. My goal is to sell over 9 Million in sales volume. Here are my goals : 1) New product development in my skin care line 2) To see more women confident and happy through my business, YouTube videos, etc. We believe that *great user interface* is the next hot thing in B2B software development.

Entrepreneur 68

Entrepreneur Software Review New Zealand Mobile 68