Where to Play

AUGUST 18, 2020

Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. Time to revenue is low due to short transactional volume and the short sale cycle.

Pakistan 62

Pakistan Sales Cycle Marketing Technical Review 62

Agile VC

FEBRUARY 5, 2014

But B2B startups need to take a different tack. We invest in internet enabled companies at NextView and our portfolio is roughly equally split between consumer and B2B businesses. Arguably revenue is the best signal of product-market fit for B2B startups.

Revenue 234

Revenue Product B2B Marketing 234

View from Seed

JANUARY 11, 2018

We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment , clothing , and home. We think there are two main categories of Everyday Economy B2B startups: enabling layers and pervasive tools. Types of B2B Everyday Economy Companies. Let me explain. 1) Enabling Layers.

B2B 120

B2B B2C Vertical Portfolio 120

Duct Tape Marketing

DECEMBER 20, 2022

Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. I actually love Instagram for b2b. It's not just about sales, right? Really, really eye-opening.

Marketing 96

Marketing Social Media Video Technical Review 96

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. The rise of PQL over MQL model.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

David Teten

AUGUST 19, 2019

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. The mode purpose for funding is (in order of frequency) Sales, Marketing, Market Expansion, Product Development, and Hiring Employees. We’re also regularly following-on for existing portfolio companies.”. ARR of $500K+.

Revenue 60

Revenue Technical Review Software Review Equity 60

A Crowded Space

OCTOBER 2, 2018

3) Niche Managed Marketplaces – Within many verticals, there are opportunities to significantly improve customer experience. Ebay has been around forever, and GOAT comes along out of nowhere and destroys Ebay’s sneaker vertical – a surprisingly large segment of GMV. Let’s take a look at GOAT.

Vertical 60

Vertical B2B Early Stage Mobile 60

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. is an AI bot which helps companies refine their sales pitch to VCs. The VC Software Stack — the Untouched Vertical. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

SVPG

JANUARY 26, 2014

For a B2B product, I consider the product to have demonstrated Product Market Fit once you have achieved a threshold number (I advocate at least 6) of live, referenceable customers for a given vertical market. For B2B companies, I usually favor a product strategy where we tackle one vertical market at a time.

Product 84

Product Marketing Vertical B2B 84

Austin Startup

SEPTEMBER 19, 2017

This post is written with B2B startups in mind, but should be generally applicable. This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers. I think of this as an early test of the founding team’s sales ability.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

ConversionXL

OCTOBER 25, 2018

Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. Leads in a demand generation strategy, we’re told, should actually generate sales. What is a lead if it doesn’t have a chance at becoming a sale?). But sales hates the “leads.”

Demand 132

Demand Vertical Campaign Channel 132

Lightspeed Venture Partners

MAY 3, 2016

Then while at Stanford Graduate School of Business, Vincent took this basic idea and thought why not apply this to any B2B company — use data science to help any B2B company identify its best customer prospects. With this new platform, the B2B marketer defines a segment (i.e. Vincent Yang, EverString.

Architecture 60

Architecture China B2B Sales Cycle 60

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

APRIL 14, 2022

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host will Barron helps sales professionals learn how to buyers and win big business ineffective and ethical ways. You get me the sale. And that's probably how things were 20 years ago. Bob Glazer (03:48): Yeah.

Marketing 90

Marketing Affiliate Channel Software Review 90

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Image source ).

PR 120

PR B2B Lean Audience 120

The Startup Magazine

JUNE 26, 2018

There are other examples of big domain name sales running into millions of dollars each. Depending on your vertical, total cost of business name change can run into millions of dollars like the attempt to change UTA to TDU. Little wonder you’re recording little sales abroad. Okay, you say. So, WHAT’S IN A BUSINESS NAME?

Naming 70

Naming eCommerce Startup Database 70

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Why Do B2B Companies Need To Prioritize Social Media.

Social Media 100

Social Media B2B Media Vertical 100

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. presence in new markets and verticals. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. In a nutshell, there are 3 forces that influence B2B partnerships today: 1.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. presence in new markets and verticals. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. In a nutshell, there are 3 forces that influence B2B partnerships today: 1.

Channel 77

Channel Partner Programming B2B 77

ConversionXL

APRIL 4, 2014

Marketing doesn’t end after you’ve made the sale. If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. It’s too bad, because the open & click rates across nearly every vertical are also significantly higher. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Steve Blank

NOVEMBER 4, 2021

Anthony Ulwick and Ted Thayer of Strategyn have a set of unique and valuable insights: Rather than defining markets as existing, adjacent or new markets – or by verticals, technology, demographics, et al. Others define markets around verticals, e.g. the financial services market or the healthcare market.

Customer 420

Customer Marketing Lean Vertical 420

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. annual GMV. based teachers.

Internet 88

Internet Matching Vertical Hosting 88

Duct Tape Marketing

APRIL 7, 2022

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host Will Barron helps sales professionals learn how to find buyers and win big business ineffective and ethical ways. So if you can imagine you have a vertical access on that access, you have high value at the top.

Cofounder 77

Cofounder Hosting Networking Software Review 77

Duct Tape Marketing

NOVEMBER 12, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. You work mostly with B2B business owners. And so even the sales person could have some impact on the strategic relevance. Transcript. This is John Jantsch.

Elevator Pitch 53

Elevator Pitch Vertical Maryland Email 53

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Duct Tape Marketing

MARCH 5, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. He is the founder and CEO of Vertical Measures. It could be B2B, it could be whatever. Hello and welcome to another episode of the Duct Tape Marketing Podcast.

Customer 61

Customer Search Vertical Early Stage 61

SVPG

JULY 15, 2016

There are many variations on this (the strategy for the product strategy, if you will): For many B2B SaaS companies, each product-market fit focuses on a different vertical market (e.g. We want the sales organization to be selling in the markets that we’ve demonstrated product-market fit.

Technical Review 60

Technical Review Vertical B2B Database 60

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Every presentation I do is customized for the audience in the room. Embrace economic value. That's it. 11 simple things to avoid.

Marketing 126

Marketing Flash Analytics Web 126

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

JUNE 2, 2022

LiveRamp couldn’t have seen the success they did without total alignment between sales and marketing teams. To mirror LiveRamp’s efforts: Define the qualification criteria that describe your ideal account; Build and execute a multi-channel ABM strategy ; Align sales and marketing. This is not a marketing-to-sales handoff.

Marketing 100

Marketing Campaign Email Sales 100

Steve Blank

NOVEMBER 5, 2009

Your goal was to preserve your cash while you turned these guesses into facts and searched for a repeatable and scalable sales model. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Progress is the same.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. It is essential for marketplaces to focus on creating critical mass in one specific segment of the customer base via marketing and sales.

B2C 136

B2C B2B Demand Vertical 136

ConversionXL

APRIL 10, 2019

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. Or, at the very least, narrowly targeted verticals.). This is also where LinkedIn is an ABM powerhouse for enterprise-level B2B marketers. That makes an ABM-only approach risky.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Copper’s Relationship Era does the same for the sales industry, and Dialpad’s Anywhere Worker paints a picture of simple, streamlined communication for SMBs.

B2B 133

B2B Marketing SEO Search 133