4 B2B Companies That Could Inspire Your Next Content Strategy

Brandanew

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! They’ve brought in the engagement, experimentation and definitely praises from those in the B2B sector!

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3 Tips For Entrepreneurs Entering The B2B Industry

YoungUpstarts

The B2B (business-to-business) industry can be challenging. So what should entrepreneurs entering the B2B industry know? B2B customers are more valuable and more difficult to replace than B2C. The B2B industry does not move as quickly as B2C. by Robert C.

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Why Do B2B Companies Need To Prioritize Social Media

Brandanew

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. For a CRM tool, ranking for high-volume, product-related questions like “What’s the best CRM software?”

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Middle-East-Meets-West Provides An Edge For B2B Tech Companies

YoungUpstarts

In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets.

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Startups for Startups: The Top B2B Tools Used by Startups

VC Cafe

Startup books Steve Blank VC Cafe YCombinator B2B Enterprise software Flippa inforgraphics Paul Graham Startup Tools startups for startups steve blank Vendorstack YcombinatorWhy do so many founders build things no one wants? Because they begin by trying to think of startup ideas.

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How To Better Measure B2B Lead Generation

ConversionXL

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites.

This is how I started a successful B2B tech company

The Next Web

Instead, I focused on organically building a consulting company, and using it to later incubate my software company. Less than a decade ago, I left a high-paying tech job in New York City to found my own SEO-optimization company.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. And sales enablement software helps arm sales teams with the information they need to close sales. Blog B2B beginner sales enablement

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Challenges Faced By B2B Tech Startups – And How To Prevent Them

YoungUpstarts

But the stakes are high for B2B tech start-ups whose operations can be ruined by connecting their wagon to a passing fad. The word of mouth power and their presence on social media can give start ups and b2b organizations an edge against all traditional businesses.

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5 Mobile Optimization Tactics for B2B SaaS Sites

ConversionXL

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition).

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc.

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4 tips to increase b2b SaaS sales

Guy Nirpaz

B2B SaaS companies increasingly rely on inside sales teams to drive growth. Are they using the software regularly during trial? b2b sales Best Practices conversion rate inside sales software as a service saasThe model is often referred to as “Low Touch Sales” and follows this formula: Use Inbound marketing to drive Internet traffic to the site and create new leads.

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5 Mobile Optimization Tactics for B2B SaaS Sites

ConversionXL

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition).

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Blogger's Island: B2B Content Curation

Transformify

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. How can you use B2B content aggregation and B2B content curation to increase the traffic to your web page?

Software Eating Industries

Mucker Lab

The global trend for software powered innovations to permanently impacting every part of our lives and every part of our work is unstoppable and just at the beginning. Instead of funding or founding enterprise software companies – these new startups are increasingly hybrids.

GDPR: Impact on B2B Sales and Marketing

Transformify

For the B2B marketers, the last one is fundamental to determine the balance of interest and ensure that your “legitimate interest” is not overridden by the interests or fundamental rights and freedoms of the data subject.

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Freemium Sales Models for B2B and SaaS

Guy Nirpaz

As promised, here is the second tip from Chris Yeh, VP Marketing of PBWorks about freemium sales models for b2b and SaaS. The first company is Jive software and the other is Dropbox.

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The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. The segmentation of business (B2B) and consumer (B2C) behaviors is a false dichotomy to begin from, what really matters is the customer lifecycle and renew-ability of the relationship. B2C and B2B is dead.

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What Is B2B And Why Choose This Business Model For Your Startup?

Entrepreneurs-Journey.com by Yaro Starak

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. This week I will explain further how a B2B product-based or service-based company can impact on the first-time entrepreneur.

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The Consumerization of Business Software ? AGILEVC

Agile VC

The Consumerization of Business Software. One of the themes that we’ve been most interested in at NextView over the last 12+ months has been the impact of consumer web trends on business software. I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. 3) UI/UX Matters in B2B - For decades, B2B application developers could skimp on innovating in the presentation layer.

Products that help power online marketplaces

Version One Ventures

There’s no reason to reinvent the wheel as new infrastructure solutions are emerging to help facilitate transactions on your platform, including: payment software, background checks, shipping and fulfillment solutions, and data privacy. News 1099 API B2B Marketplace Shippo Tools

[Review] Inbound Marketing

YoungUpstarts

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers.

3 Big Ideas for Software-as-a-Service Customer Success

Guy Nirpaz

However, in software you can go one step further because all customer interactions, including interaction with the product itself are digital. With software this is possible! Think about Atlassian: a $100 million+ revenue B2B software companies with ZERO sales personnel.

Why Your Sales Team Should Spend More Time On Content Marketing

Brandanew

As an engineer one of my first challenging problems was how to reproduce what the sales guy had promised the customer on our software. In one of the companies that I worked at, the cost of generating a B2B lead was about $80.

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

This can be addressed by dedicating time and resources to establishing a strong connection between marketing activities and sales results using both marketing software and a CRM solution, and then tying them together to close the loop between your marketing and sales efforts.

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IBC 2011 Attracts 28 Israeli Media and Mobile Startups to Amsterdam

VC Cafe

MYTV is the all-inclusive software that reduces playlist production time and significantly improves the efficiency of Contents’ commercials and playlist management.

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When Jargon Converts (and When It’s Just Cheesy)

ConversionXL

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Even in B2B copy, you’re still addressing human beings. Blog B2B beginner Copywriting jargon

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Oppose HB 1192 – The “Software Tax”

VC Adventure

My longtime friend Marion Jenkins, CEO of IT consultant QSE Technologies wrote what I think is one of the most eloquent and well thought out rebuttals to the proposed Colorado “Software Tax” (HB 1192). I urge you to oppose HB 1192, the so-called “Software” Tax. That is because we do not sell, or use, anything other than “canned” software, for which we collect and remit appropriate sales taxes. CDs) – shouldn’t change whether the software should be taxed.

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Does your SaaS Business have a VP Customer Success?

Guy Nirpaz

I wrote about that previously in my blog 4 Tips to Increase B2B Sales for example. Some B2B sales leaders have split their team into hunters and farmers, with the latter focused on customer success.

Tips For SaaS Businesses To Up Their Game By Leveraging Web Push Notifications

YoungUpstarts

In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. Cloud software model will account for 1 dollar for every $4.59 spent on traditional software by 2019.

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Benefits of Inventory Management for Wholesalers and Distributors

The Startup Magazine

In this day and age of online shopping, retailers are spoilt for choice when it comes to e-commerce software. However, wholesalers and distributors aren’t left behind when it comes to looking for software to do the heavy lifting for them in the background.

SaaS Wars: Europe Awakens

Cracking the Code

Accel Euroscape: The 100 most promising Software-as-a- Service companies in Europe and Israel -This article was co-authored with my colleague Pia d'Iribarne and published initially on Tech.eu. If SaaS is eating software, Artificial Intelligence is starting to eat SaaS.

Customer success is important, but sometimes it’s just too late

Version One Ventures

In recent years we have seen a big focus on establishing customer success teams across the SaaS B2B industry. News Conversion rate Customer success Onboarding Retention Software as a service The goal is about both (initial) conversion and (subsequent) retention. Make sure your customer understands and is as successful as possible in using your product, and your conversion rate will go up and your churn will go down.

Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

View from Seed

More than a third of our investments at NextView is B2B, and here’s why: We want to invest in companies that directly affect how people experience the world in any context , and even if they’re not directly interacting with or purchasing from the startup. We think there are two main categories of Everyday Economy B2B startups: enabling layers and pervasive tools. Types of B2B Everyday Economy Companies. What Types of B2B Startups Are n’t Part of the Everyday Economy?

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2012 Recap and Final Close at $19M

Version One Ventures

News BDC e-commerce marketplaces seed Series A round Software as a service venture capitalWhile crunching the data and reflecting on the past year, it’s clear that 2012 was busy. Version One Ventures made eleven investments, including three angel investments that rolled over into the fund. Here are some of the more interesting details to share about our activity in 2012: Version One invested more than $2.5M

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The one barrier to entry startups should focus on

Version One Ventures

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. Lower capital requirements: The cloud lowers the upfront R&D costs for a software start-up. Barriers to entry! Photo credit: phill.d)

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Helpful Money Metrics to Help Monitor The Health of Your Company

Mike Michalowicz

For B2B companies, you may be looking at a monthly, or even yearly figure. Cash Flow Money Strategies Productivity Profit First Software & Tools Systems Uncategorized company health debt metrics monitor Profit margin turnover

Revenue = Product Market Fit

Agile VC

But B2B startups need to take a different tack. We invest in internet enabled companies at NextView and our portfolio is roughly equally split between consumer and B2B businesses. Arguably revenue is the best signal of product-market fit for B2B startups.

Does free/freemium work in the enterprise?

Version One Ventures

When developing a business model, every software and app start-up eventually faces the same core question: Should we focus on monetizing customers or driving usage? While viral growth and network effects exist in certain enterprise settings (for example, communication and file-sharing products and in industries like legal), network effects are typically more limited in a B2B environment compared with B2C. Free isn’t necessarily sustainable with B2B.

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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? While traditional software monopolies needed to be “all things to all people,” cloud start-ups can focus on one area and do it extremely well. News Cloud computing saas Sales Small Business Software as a service Version One A key investment thesis here at Version One is that we like to invest in companies that “sell to many” over companies that “sell to few.”

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How we can improve the odds of finding unicorns

Version One Ventures

B2B marketplaces. There has been a lot of focus on B2C marketplaces, but there are still tremendous opportunities left in the B2B space. News data e-commerce investing Investor marketplaces Software as a service venture capital It was my first day at Version One when I realized that finding “ VC-fundable ” startups would not be easy.