Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this.

Lead Generation 75

Lead Generation B2B Syndicate Syndication 75

View from Seed

NOVEMBER 18, 2014

Startups with large, lifecycle VCs included in the seed round syndicate did not reach Series A faster than those who did not. If a lifecycle VC was involved in the seed investor syndicate, the Series A was noticeably larger, at a $5.9M Roughly four different “philosophies” exist to reach Series A, each with pros and cons.

Syndicate 333

Syndicate Syndication Seed Stage Startup 333

Rob Go

SEPTEMBER 4, 2018

We are also seeing more investors try to be a part of syndicated A rounds for companies that are raising $5M or more and are really not what most would consider “seed” stage. As the venture capital industry has evolved, more and more seed investors are passing on traditionally “seed stage” startups because there isn’t enough traction.

North America 36

North America Seed Stage Early Stage Lead Investor 36

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

Brandanew

SEPTEMBER 3, 2015

As B2B partners tend to be detail oriented high quality content is a great way to engage with them. B2B markets almost force you to show your thought leadership in a given market and therefore, it is critical that you share your insights! For instance, Whitepapers or presentations.

Marketing 100

Marketing B2B Social Media Michigan 100

Agile VC

MAY 21, 2012

On the B2B SaaS side or enabling services (e.g. Included are some of the large companies above like Google and Microsoft but also active on the B2B/enabling side have been acquirers like Salesforce.com (Radian6, Heroku notably) and Apple (Quattro Wireless, Siri). What’s Your Favorite Future?

Acquisition 162

Acquisition Silicon Valley B2B Seed Stage 162

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 1) Market fund. It provides analytics to track shared materials across target senders, and improve the content for future leads. .

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Word-of-mouth interactions (e.g.,

B2B 103

B2B Social Media Channel Audience 103

View from Seed

JULY 9, 2015

This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. They create a public record of your company and investor syndicate (in some cases) for sites like Crunchbase.

Startup 120

Startup PR Cofounder Stealth 120

crowdSPRING Blog

AUGUST 6, 2018

According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016. Try using an RSS (Really Simple Syndication) tool to stay in touch with important thought leaders speaking to your audience. You want more effective content. Content is king.

Mobile 48

Mobile Design Technical Review RSS 48

Agile VC

MAY 16, 2012

Back in 2010 we were observing more and more new B2B startups emulating the product and customer acquisition strategies of existing consumer web companies which my partners & I have long been familiar with. A good example of that is our theme around the consumerization of business software. What’s Your Favorite Future?

Seed Stage 124

Seed Stage Silicon Valley B2B Syndicate 124

Agile VC

FEBRUARY 21, 2012

Just under half our portfolio is B2B in nature, slightly more than half is consumer-facing in some way. How to Evaluate Firms for a Seed VC Syndicate 10 July 2012, 5:13 pm What A VC Orders for Breakfast Says 27 June 2012, 10:16 am To Leave or Not to Leave as Your Startup Grows 12 June 2012, 12:21 pm. What’s Your Favorite Future?

LP 100

LP Seed Stage Silicon Valley Limited Partner 100

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. While the B2B sales process is often more complex in organizations with multiple decision-makers, if you’re selling to businesses with a sole director, playing to impulses can be an effective tactic. B2C or B2B, all marketing is people talking to people. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

This is going to be BIG.

JUNE 13, 2012

When we first syndicated the seed round with other investors, some people didn't get it. The cool thing was that I felt so good about SinglePlatform as a place to work that I felt like I wasn't just helping the company--I was helping the employee find a great home. Not everyone was enthusiastic about this company, though.

Syndicate 131

Syndicate Syndication Viral Sales 131

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Image source ).

Software Review 117

Software Review Software Marketing IP 117

View from Seed

JANUARY 28, 2016

The second was a B2B SaaS company with a particular product thesis that needed to be tested prior to their building out a larger team or a commercial-grade product. This was accomplished with $250K of funding in about 6 months.

Cofounder 120

Cofounder Finance Founder Syndicate 120

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). The pipeline of companies in registration has continued to grow. What’s Your Favorite Future?

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

Rob Go

JANUARY 7, 2013

Type of Product and Business: Consumer vs. B2B. Syndicate Composition: NextView + Seed Funds + Angels: 9. Post Revenue: 6 1/2 (the 1/2 is for a company that had revenue, but did a major product pivot as part of the financing). Consumer: 9. Hybrid: 6 (includes payments companies, publisher tools, and marketing/commerce platforms).

Portfolio 49

Portfolio Seed Stage B2B Cofounder 49

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Do we sell to large enterprise companies?

Demand 91

Demand Lead Generation PPC Leadership 91

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

NOVEMBER 1, 2017

That show daily turned into the Red Bull, which now has two million subscribers and then all the videos and the syndication and they’re having The New York Times and Wall Street Journal pay them money for some of their content. They wanted to do a show daily. I mean, that stuff happened from just an idea.

Cost 38

Cost Marketing Audience Media 38

Rob Go

JANUARY 28, 2016

The second was a B2B SaaS company with a particular product thesis that needed to be tested prior to their building out a larger team or a commercial-grade product. This was accomplished with $250K of funding in about 6 months.

Cofounder 28

Cofounder Finance Founder Syndicate 28

mashable.com

SEPTEMBER 1, 2011

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Reproduction without explicit permission is prohibited. All Rights Reserved. Publisher Platform (P3). startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Agile VC

MARCH 30, 2012

There are countless B2B companies pursuing big data opportunities as well, and at NextView we think this is an incredibly exciting area of innovation. That’s why we’ve invested in companies like InsightSquared , Hyperpublic , and Objective Logistics and are looking at many more opportunities in this vein.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

Occam's Razor

FEBRUARY 3, 2014

The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. If you are a B2B company, checkout Cisco's social efforts. Small, initial efforts are ok.

Analytics 149

Analytics Marketing Audience Channel 149

Agile VC

AUGUST 12, 2011

But unfortunately there’s no magic formula… not getting X million users if you’re a consumer facing startup, or Y customers if you’re B2B SaaS startup, or Z revenue, or whatever. So if there’s no absolute truth or concrete milestones to this question of Series A, what can entrepreneurs do to further their goals?

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Agile VC

MAY 10, 2012

As the number of systems and sensors connected to the internet continues to proliferate, we strongly believe this will create opportunities for both B2B and consumer-facing startups to help build this infrastructure, enable applications on top of it, and derive insight from the data they generate. What’s Your Favorite Future?

Silicon Valley 223

Silicon Valley Cofounder Seed Stage Syndicate 223

Duct Tape Marketing

AUGUST 29, 2013

As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. Their thesis is that content marketing provides the B2B buyer with information that will help make them smarter in making the best decision.

Demand 65

Demand Tampa Marketing B2B 65

Agile VC

JUNE 12, 2012

They picked online, because signing up online B2B partnerships is quick, easy and capital light. How to Evaluate Firms for a Seed VC Syndicate 10 July 2012, 5:13 pm What A VC Orders for Breakfast Says 27 June 2012, 10:16 am To Leave or Not to Leave as Your Startup Grows 12 June 2012, 12:21 pm. Enough said. What about Jumio?

Mobile 250

Mobile Disintermediation SMS Government 250

mashable.com

MAY 5, 2011

link] May 5, 2011 10:24:50 Reply 0 Flag this comment Aniekan Okono Follow We put us out too [link] and got some very interested users sign up, since we are a b2b social network and our targets are small and medium scale businesses. Reproduction without explicit permission is prohibited. All Rights Reserved. startupcto

Pakistan 94

Pakistan Social Media Startup Social Network 94

Brandanew

APRIL 22, 2016

As a Content Marketer, your content piece can be syndicated across all these top publisher sites, for a very nominal Cost-per-Click thereby increasing the reach of your post. LinkedIn Ads are the first place a B2B Content Marketer should go when trying to use paid distribution methods for content. LinkedIn Ads.

Advertising 100

Advertising Distribution Marketing New York City 100

Hearpreneur

MAY 18, 2022

Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. It serves as a single source of truth that enables teams to manage and syndicate product information at a scale. Three years later, I'm proud to see RightBound leading a paradigm shift.

Technical Review 139

Technical Review Entrepreneur Software Review Jordan 139

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. The process is called mass syndication, or a party round. The “official” date is June 9 th , 2006 — for those that are curious about such things). In other words, the future of financing is continuous funding, not discrete.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Global Syndication Partners. Using the former can be a competitive advantage for your company, especially when feature sets are roughly the same. ABCNews CNN Metro Yahoo.

Naming 84

Naming Startup Social Media RSS 84