Vertical or Horizontal

A Crowded Space

The conventional wisdom is to say that horizontal marketplaces will be replaced by vertical marketplaces. And why not – if you are designing a vertical marketplace you can have the user experience custom tailored to that vertical and provide a better experience.

Why Do B2B Companies Need To Prioritize Social Media

Brandanew

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. There are thousands of B2B industries that seem too complex or too niche for content marketing.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

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Google’s Acquires ITA: Will Deeper Vertical Integration Lead to Higher Revenues?

abovethecrowd.com

ITA owns a primarily B2B airfare search and pricing system called QPX. “It’s funny how fallin feels like flyin, for a little while…” - Jeff Bridges, Crazy Heart Soundtrack On July 1st, Google announced its intention to acquire ITA Software. Several of the leading online travel sites, like Orbitz, Kayak, and Bing Travel, use information [.]. advertising Internet Uncategorized Web/Tech CPA CPC Google ITA LTV

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Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

View from Seed

We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment , clothing , and home. W e’ve also shared why our approach is also “horizontal” — a company we invest in doesn’t have to neatly fit into the consumer spending verticals, but it should have the potential to touch millions of people or become deeply habitual for a smaller group of end-users. Types of B2B Everyday Economy Companies.

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Revenue = Product Market Fit

Agile VC

But B2B startups need to take a different tack. We invest in internet enabled companies at NextView and our portfolio is roughly equally split between consumer and B2B businesses. Arguably revenue is the best signal of product-market fit for B2B startups.

No One Will Ever Thank You for Keeping Prices Low

OnlyOnce

But in a B2B environment with smaller numbers of customers and smaller numbers of SKUs, this comment makes a lot more sense. I’m a big believer in the diminishing differences between the B2C and B2B universes, but this area may be one where the difference is still sharp.

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How Indiegogo Grew its Business

Version One Ventures

If you haven’t already, check out previous posts detailing Andrew Chen’s (Uber) fireside chat on growth strategies , Anthony Marino’s (ThredUp) talk on managed marketplaces , and B2B marketplace dynamics from Shippo’s Mikhail Ledvich. This is why it was so great to hear from Indiegogo co-founder Slava Rubin on how Indiegogo grew by 1) expanding into different verticals and 2) expanding into different products. Expand into different verticals.

No End to Marketplace Opportunities

A Crowded Space

3) Niche Managed Marketplaces – Within many verticals, there are opportunities to significantly improve customer experience. Ebay has been around forever, and GOAT comes along out of nowhere and destroys Ebay’s sneaker vertical – a surprisingly large segment of GMV.

Introducing NextView III and Our Focus on the Everyday Economy

View from Seed

Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. There are countless B2B startups that are enabling this digital transformation and how consumers experience the Everyday Economy. What will the future hold?

Demand Generation: Turning Tactics into Strategy

ConversionXL

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. There’s a building.

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No One Will Ever Thank You for Keeping Prices Low

OnlyOnce

But in a B2B environment with smaller numbers of customers and smaller numbers of SKUs, this comment makes a lot more sense. I’m a big believer in the diminishing differences between the B2C and B2B universes, but this area may be one where the difference is still sharp. Value-based pricing is increasingly difficult in an era of hyper competition, but if you can offer tailored enough solutions by vertical or of course by client, you can really optimize your pricing model.

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Product Market Fit

SVPG

For a B2B product, I consider the product to have demonstrated Product Market Fit once you have achieved a threshold number (I advocate at least 6) of live, referenceable customers for a given vertical market. For B2B companies, I usually favor a product strategy where we tackle one vertical market at a time. In this case, you’re looking to achieve Product Market Fit for each vertical (e.g.

Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

The main reason that your advisors tell you to focus on your vertical, your age demo or your users favorite destination is that this is the obvious way to interest your user base. I’ve started a recent series on PR at startups since I get asked for advice on this topic so often.

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ProductionHUB Helps You Search For Media Production Professionals

YoungUpstarts

Developed in 1998, this vertical B2B and entertainment industry portal has grown to become the world’s largest and most active production community search site and as well as a fast growing freelance network of film, television, video, digital media and live event professionals.

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Real Estate Developer Danny Haber Of oWOW Reinvigorates Bay Area

YoungUpstarts

Danny Haber is the founder of oWOW, a B2B and B2C concern which is directly involved in building modular units for resale to property developers, and as new housing for consumers.

How we can improve the odds of finding unicorns

Version One Ventures

This makes it laboriously difficult to identify rising stars and make comparisons within a specific vertical. At Version One, we have 6 investment themes (and more to come – stay tuned): Vertically integrated commerce. Vertical SaaS. B2B marketplaces. There has been a lot of focus on B2C marketplaces, but there are still tremendous opportunities left in the B2B space.

How to Find and Close Angel Investors from a Standing Start

View from Seed

The more verticalized your startup’s offering, especially if the venture is B2B, the more opportunity there is to identify industry insiders who will care about your company. Whether an entrepreneur is raising a smaller (pre-)seed round entirely from individuals or she has a seed-stage or larger VC firm involved in (leading) the seed syndicate, it’s somewhere between necessary and optimal to have multiple individual angel investors involved.

Software Eating Industries

Mucker Lab

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. A little more than one year ago, Marc Andreessen wrote a seminal piece which has defined venture investing and entrepreneurship since.

How do seed investors benchmark startups?

Hippoland

These are products that can and should generate revenue right out of the gates in both B2B and consumer ideas. Obviously within this category there are a LOT of verticals that are looked at very different — everything from e-commerce to B2B SaaS to marketplaces.

6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

Or, at the very least, narrowly targeted verticals.). Still, if you’re targeting a narrow vertical rather than a specific company (or don’t have the data for a true company- or target-specific ABM campaign), Similar Audiences can be useful.

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How to follow up with investors who have rejected you?

Hippoland

1) The investor doesn’t / no longer invests in your vertical / space. Similarly, within software, there are lots of nuances between say mobile apps and B2B software. Or even within B2B, say adtech and HR SaaS.

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Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

He has more than 4 years of experience in marketing technology products to global businesses and has worked with B2B technology companies across diverse business verticals. by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave.

Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? The SaaS model, with its inherent low customer acquisition costs (CAC) and ease of deployment, makes it possible for companies to be successful when focusing on the SMB market, as well as niche verticals. A key investment thesis here at Version One is that we like to invest in companies that “sell to many” over companies that “sell to few.”

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SaaS Wars: Europe Awakens

Cracking the Code

Europe is underrepresented in vertical SaaS solutions – 17% of the companies vs. 23% in the US. Vertical solutions are typically a sign of a more mature ecosystem. In Europe, a range of vertical SaaS companies is beginning to emerge, and it's likely to catch-up in the future.

Startup Shootaround: Inside a VC Team Meeting on the Drones Hype

View from Seed

TIM: I would say in between 4 and 5, but specifically in a B2B software. LEE: I agree that the biggest commercial impact of drones will be in B2B applications. DAVID: On investment conviction, I’m a 4, and I agree that the interesting things from a venture standpoint will be B2B.

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The #1 thing successful founders think about for their next startups

Hippoland

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). 2) B2B startups have high margins. Many serial entrepreneurs tend to gravitate towards building B2B startups.

The #1 thing successful founders think about for their next startups

Hippoland

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). 2) B2B startups have high margins. Many serial entrepreneurs tend to gravitate towards building B2B startups.

Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. Often, investors miss out on vertically focused companies like RigUp as they find themselves overly anxious about TAM (total available market).

EverString’s Vincent Yang: X-man at Work

Lightspeed Venture Partners

Then while at Stanford Graduate School of Business, Vincent took this basic idea and thought why not apply this to any B2B company — use data science to help any B2B company identify its best customer prospects. With this new platform, the B2B marketer defines a segment (i.e.

7 Steps to Building a Successful Channel Partner Program

ConversionXL

In today’s environment, if B2B organizations are going to make it, they need to grow. presence in new markets and verticals. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1.

7 Steps to Building a Successful Channel Partner Program

ConversionXL

In today’s environment, if B2B organizations are going to make it, they need to grow. presence in new markets and verticals. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1.

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. I’m sure you consider yourself data-driven.

8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. William Hsu is the co-founder and managing partner of MuckerLab.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. the Untouched Vertical.

Why Every Business Needs To Become A Platform, And How To Do It

YoungUpstarts

Salesforce does the same thing in the B2B world. There are elements of vertical integration and franchising , classic business strategies for achieving operational efficiency and scale. By Kurt Bilafer, Global Vice President Sales & Success at WePay.

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Special: 20 Israeli Startups Come to London for “New Media” Delegation

VC Cafe

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

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Target market advisory boards

Austin Startup

This post is written with B2B startups in mind, but should be generally applicable. This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers.

FullContact Connect 2018 – June 6 – 8 in Denver

Feld Thoughts

Connect ‘18 is bringing together thought leaders and experts – from across industries and verticals – who are experts in the world of data-driven customer intelligence and marketing. My friends at FullContact are having their 2nd annual FullContact Connect Conference.

Review: Transformify Recruitment CRM vs Naukri.com

Transformify

v) B2B Freelance Marketplace. (vi) Our clients source candidates across all geographies and verticals. Transformify Recruitment CRM comes with B2B Freelance Marketplace equipped with billing, self-billing and payment functionality.

“I can tell if a podcast is going to stink beforehand if the person has a PR person asking for questions.” Digiday’s Brian Morrissey on Digital Media, VC and Light at the End of the Tunnel.

Hunter Walker

We’re seeing that not necessarily be the case on the very high end consumer side (NYT, WaPo), the vertical B2B (The Information, Digiday) and focused consumer (theSkimm, The Athletic). Twitter Friend. Digiday’s Brian Morrissey is a Twitter Friend.

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Transcript of Building a Personalized Connection to Win Ideal Clients

Duct Tape Marketing

You work mostly with B2B business owners. So for instance, I know a printing company that has 11 different salespeople, and each one of them is going after a different vertical market, a target market.