ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

JULY 14, 2022

Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Melissa is the CEO and Co-founder of Webinar. Key Takeaway: Webinars in the various formats they exist in have been around for years. The rise of the on-demand webinar has happened over the last ten years.

Technical Review 84

Technical Review Demand Cofounder Video 84

YoungUpstarts

MAY 20, 2015

We recently started organizing webinars for our customers and prospects. While at the outset, webinars seem no different from the other forms of content and video marketing, there are some inherent advantages and challenges that we realized through the process of conducting one. by Anand Srinivasan, founder of LeadJoint.com.

Cofounder 100

Cofounder B2B Later Stage Audience 100

YoungUpstarts

JULY 26, 2017

You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. You can also inform the users about an upcoming webinar or a podcast by sending a notification like this – ‘ Webinar on the art of engaging mobile app users. SaaS marketing is unlike other marketing.

Web 127

Web Software Review Software Technical Review 127

ConversionXL

FEBRUARY 3, 2022

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Webinars are cheap to run.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. With that in mind, B2B vendors must take extra steps to maximize relationships with existing customers to foster positive referrals.

B2B 109

B2B Sales Sales Cycle Social Media 109

View from Seed

MARCH 3, 2015

Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.”

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

OCTOBER 11, 2015

You may have already heard about webinars or online meetings and their ability to help grow a business. But how exactly are webinars able to do this? How do you make use of webinars in making your business grow and succeed? Arguably, webinars can help businesses grow the best in the marketing aspect.

Reputation 100

Reputation B2B Campaign Web 100

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. It was all hypothetical. We needed to be more specific.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. of webinar leads ever convert to customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more.

B2B 131

B2B Technical Review Email Sales 131

The Startup Magazine

DECEMBER 28, 2022

By now, everyone knows that B2B Lead Generation Services is the fastest-growing business model, and the best way to build a successful SaaS business is by capturing the attention of potential customers through your marketing efforts. Tutorial videos or webinars. Provide Useful Tools for Your Customers. Conclusion.

Lead Generation 140

Lead Generation Marketing B2B Audience 140

Agile VC

OCTOBER 27, 2011

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. People have been selling software over the web for awhile and indirect selling via screensharing and webinar, etc isn’t new. RentJuice is doing much the same in real estate software.

Software 100

Software B2B Silicon Valley Acquisition 100

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Both companies offer heaps of resources, from blog articles to webinars. Image source. Slack’s experience isn’t a phenomenon.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

APRIL 28, 2021

There are ample ways of bringing competition and interactivity to B2B processes, too: think bringing quizzes to webinars, adding certifications to professional development add-ons, and creating in-app experiences that make completing a task a joy. Gamification isn’t the domain of B2C or gaming sites alone.

Email 151

Email Product Marketing Cofounder 151

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has. There have never been more brands competing for attention than there are right now.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Hearpreneur

DECEMBER 11, 2020

I am most looking forward to being more accessible to people via on-demand webinars. On-demand webinars will give people that opportunity to expand their business acumen while feeling connected to a lively experience that makes them feel like they are with me in real life. For 2021 I have already dubbed it the Year of Audacity.

Entrepreneur 72

Entrepreneur Employee Demand Technical Review 72

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. 3) Seminars and webinars. Just do a search on the topic and youll find little thats helpful.

Lead Generation 75

Lead Generation B2B Syndicate Syndication 75

The Startup Magazine

JULY 17, 2019

These strategies and tactics , specifically for B2B lead generation, include sending cold emails, sending old blog posts to a potential new prospect and creating an FAQ message. Webinars: Hosting a webinar can help with not only selling your product but can also drive a significant amount of traffic to your website.

Lead Generation 108

Lead Generation Audio Email Social Media 108

OnlyOnce

SEPTEMBER 15, 2022

I held a webinar recently with about 20 CEOs on this topic, and there were a number of questions that came up with interesting crowdsourced answers. Do not make mistakes about who is on which meeting invitation list or which employment list. Double check the list yourself, then have someone else check it.

Salary 62

Salary Vesting Employee B2C 62

crowdSPRING Blog

JANUARY 28, 2019

Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. (This section alone includes over 700 articles!). Marketing Profs.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And I think it's coming around, I think the problem that B2B is gonna have is actually executing it. Whereas b2c, I mean m and MS has had a, has a community, right?

Community 82

Community Framework Advisory Board Viral 82

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. Very few, if any, of these interactions are with a sales rep. This behavior has marketers pledging to up their demand generation budgets.

Demand 95

Demand Management B2B Campaign 95

Startup Lessons Learned

JULY 5, 2010

Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Expo SF (May.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Position Based.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. A visual learner, for example, might watch a YouTube video before signing up for a webinar. Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

Guy Nirpaz

DECEMBER 13, 2011

The subscription model, like many of the B2B sales models in the SaaS industry , is all about the customers – listen to your customers and have your service to comply and you’re on the right direction! To learn more about Trial to Paid conversion, view our 40 minute webinar: “ Best Practices on Trial Conversion ”.

B2B 60

B2B Sales Social Media Curation 60

Duct Tape Marketing

DECEMBER 20, 2022

I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. Jenn Herman (13:59): Yeah, I mean obviously exposure is always going to be part of it. Like I said, reels are great for that exposure, but once someone finds your account, what are you doing with it?

Marketing 96

Marketing Social Media Video Technical Review 96

Up and Running

MAY 11, 2021

That could be why roughly 83 percent of B2B companies currently use email newsletters for marketing. A piece of exclusive information that’s available nowhere else or access to a special event or webinar. Not all newsletters are equally successful, however. There are many incentives that you can offer in your newsletters.

Customer 118

Customer Email HTML Social Media 118

Duct Tape Marketing

APRIL 11, 2022

The benefits for B2B companies If you work with clients that also work with other professionals or have a B2B model, ecosystem balancing is a great option for you, but not only for referrals. You can host a monthly breakfast or webinar for your audience and bring in additional experts to speak.

Programming 87

Programming Small Business Advisory Board B2B 87

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

The Next Web

FEBRUARY 18, 2014

If you’re a B2B for example, your approach could be posting a link to your eBook with a call to action and an image on your LinkedIn company page to encourage more relevant subscribers sign up for your email list and download your informative resource. Drive quality traffic to a webinar or Google+ hangout.

Social Media 148

Social Media Email Media Channel 148

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. It is all about (highly qualified) leads, leads, leads.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

MARCH 28, 2017

best for B2B). After the potential customer has been engaged for a while, has been reading the blog and participating in free webinars, Rand sends them a probing survey asking: Have you considered becoming a customer? For B2B, post-conversion survey could be part of an on-boarding email. or how would you. describe them?).

Conversion 48

Conversion B2B Naming Acquisition 48