A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business.
View from Seed
MARCH 3, 2015
It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute.
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ConversionXL
SEPTEMBER 20, 2018
The Three Tidal Waves Coming for Your SaaS Business. This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. As you can see in the graph below, high-touch sales is a leading indicator of CAC.
Entrepreneurs-Journey.com by Yaro Starak
SEPTEMBER 13, 2011
Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. SolidWorks 2: The best VAR management program in the world? that directly tackled the problem of acquiring customers.
Entrepreneurs-Journey.com by Yaro Starak
SEPTEMBER 8, 2011
For one’s first business, I always suggest that they start a company that sells services to other businesses rather than directly to the consumer. We are going to leave out companies selling into municipalities or educational institutions due to long sales cycles that are very complex, hard to manage and even harder to profit from.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
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