ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments. Marketing campaigns. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

The Startup Magazine

MAY 15, 2019

14-25 percent still use blogs, social and mobile to learn about any new brands, solutions, and products. Take Advantage of Mobility. Currently, many consumers use smartphones and any other mobile device to reach digital marketing information; this is going to be very important. Conclusion.

Marketing 86

Marketing B2C Mobile Social Media 86

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JULY 6, 2016

" In the biggest mistake post above, I'd encouraged you to spend time with the business, with the site (mobile or desktop) and dig from a non-data point of view. You must be freaking out, you have a huge website and 25 mobile apps. It does not matter if you are are B2B or B2C. Just do it. The why for your what.

Design 86

Design Software Review Mobile Analytics 86

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. However, with the popularity of Instagram rising every month, it is becoming more difficult to get your voice heard amongst the chatter of other users and businesses on the mobile app.

Campaign 147

Campaign Social Media B2C Metrics 147

ConversionXL

JULY 7, 2020

Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance. Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. . Design engaging pins.

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

MAY 22, 2019

To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. It doesn’t make any sense.

SEO 60

SEO Kansas City Kansas Missouri 60

ConversionXL

MARCH 4, 2016

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Email campaigns, Cold calling. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. LinkedIn (not great for B2C). When you’re launching your PPC search campaigns, you want to keep two things in mind: 1. So where do you even begin when there are 72+ PPC options for you?

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

NOVEMBER 13, 2009

Chapter 9 Emerging Analytics: Social, Mobile, and Video. Mobile, twitter, blogs, videos etc are just so darned hard to measure and so much changes every few hours that I had to really really work hard to find the essence of each and then make specific practical measurement recommendations that will stand the test of time.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

OCTOBER 26, 2017

Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. These aren’t even B2C companies – they’re selling software platforms! Radio is more mobile than any other advertising channel. Radio is more mobile than any other advertising channel. Build a buyer persona for them.

Advertising 49

Advertising Hosting B2C Audience 49

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

Duct Tape Marketing

APRIL 13, 2017

Digital working and leisure have taken the world by storm and so have mobile phones. With mobility (provided by smartphones) and mobile app development, people are more connected on-the-go on digital platforms. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. Facebook advertising.

Social Media 62

Social Media Media Marketing Lead Generation 62

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Be mobile-friendly. For instance, is your ecommerce site mobile-friendly? history and mobile devices accounted for more than a third, $2.8 Your audience is on their phone more than ever, so your site needs to be ready.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. Don't do paid search. Exciting, right?

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. million monthly unique visitors but low engagement. They knew they had to simplify the registration process. Just look at Blackberry and Nokia.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. million monthly unique visitors, but they struggled with low engagement. They knew they had to simplify the registration process. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. Mobile App. Image Source. What is your volume potential?

Affiliate 48

Affiliate Programming Marketing PPC 48

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Study the ad campaigns that get people’s attentions and come up with something of your own — unique counts. Cell-It-Up.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

APRIL 11, 2016

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

FEBRUARY 28, 2017

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). I’m logged into the browsers and the mobile application. " I wanted to die.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? Bonus: In the digital marketing savvy section I've also started to pull out my Samsung Galaxy Tab and Nexus S to preview the mobile and tablet experience of the company. So important to have them.

Web 138

Web Analytics Technical Review Affiliate 138

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

NOVEMBER 3, 2016

The trick is to make sure you are actually tracking your offline marketing campaigns, to determine if the return on investment is worth it. If you’re looking for a tool to monitor your mobile marketing efforts, Brian David Crane of Caller Smart Inc. Moscoe has had huge success with offline ads, and he says the ROI “can’t be beaten.”.

Marketing 60

Marketing Social Media Analytics Framework 60

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry! Photo credit: phill.d)

IP 156

IP B2C Demand Startup 156

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. And what data are companies personalizing based on? That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Occam's Razor

OCTOBER 10, 2011

Businesses as in Red Bull and T-Mobile and Johnson & Johnson. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Here's that picture, applied to SM DR campaigns: Value Per Acquisition. " matters!

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Now they’ve launched a mobile app. It’s easy to get excited about an idea and rush the launch of a campaign or succumb to the time pressure of promoting a product for the holidays. B2B or B2C.

Analytics 124

Analytics Naming Metrics Campaign 124

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Go Mobile Or Go Home. Go Mobile Or Go Home. Mobile-friendly website design is no longer optional. After that, get to work on your local SEO campaign.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). For example, Google could send you a ton of traffic via your pay-per-click campaigns. I was working with a company that runs a private college type system.

Analytics 139

Analytics Aggregator Channel B2B 139

online.wsj.com

SEPTEMBER 23, 2012

which makes a mobile app that rewards shoppers for creating a personal shopping mall and following their favorite stores. Opinion: Noonan: The Romney Campaign Needs a New CEO. Consumer Services (B2C). Opinion: Noonan: The Romney Campaign Needs a New CEO. Bicyclists of a Feather Flock Together. Whats Inside the iPhone 5?

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Show password option helps, especially on mobile. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? But bad on mobile and low quality. Show progress.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. I mean it should be phones now, the mobile devices now, have incredible high quality video cameras built into them. The idea behind this is that if we recognize those behaviors, that we wanna move people logically through.

Marketing 72

Marketing Social Media Sales Media 72

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Today in Mobile. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Mobile Lists. Top Stories.

Naming 84

Naming Startup Social Media RSS 84