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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Personalize the buyer journey with email marketing 5. Customer acquisition is concerned with the actions taken to nurture customers towards a purchase, like emailing a coupon or showing targeted ads (e.g., A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers.

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Guide to Create an Uber for Courier App

ReadWriteStart

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Business to Consumer (B2C) – It is the most common type of business model. Instant sharing of digital receipts – Cumbersome paperwork is eliminated by sending e-receipts to users via email and WhatsApp.

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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. Never knew.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Cold email and referrals have often been quite effective. Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels.

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What Is Engagement Marketing And How Does It Help A Business?

YoungUpstarts

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Marketing through these channels may also require businesses to measure campaign performance using certain tools.

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Email Marketing Tips for Improving Click Through Rates

Brandanew

Email marketing is still among the strongest ways to get the message across to customers and prospective clients. Having a targeted audience of e-mail subscribers is crucial for your email marketing strategy. In this post, I’ll go through tips for improving click through rates and open rates for your customer emails.

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