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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. Segmentation by Place in Buying Cycle.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Image Source.

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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. via a form.

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