Conversion, retention and churn benchmarks
VC Cafe
FEBRUARY 21, 2023
Year over year conversion trends according to Hubspot ( source ) Unlike 2021, when money was cheap and plentiful, the mantra for startups is no longer blitzscaling and growth at all costs. Good and great net revenue retention ( source ) Another factor to consider when it comes to achieving these metrics is the cost of acquisition, or CAC.
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