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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. TSM: What inspired you to start Taxfyle? I figured if I was having that issue, other people might be, too.

CPA 129
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. B2C Email Marketing. B2C Email Marketing. Social Media Community Management Social Commerce Social Integration Social Media Smarts.

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How To Begin Your Startup’s Marketing Even Before Launch

YoungUpstarts

For a B2C business, create a press release kit that can be distributed. For B2C your metrics are: Signups. CPC and CPA of social media ads. Start by appreciating their work and then build up to what is it that you are going to offer. Decide on a release date. For B2B business the metrics you could be targeting are. Web traffic.

Marketing 103
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Episode 39: Cash Flow and Niche Focusing with David Knowles and Kacee Johnson

Mike Michalowicz

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services.

Iceland 60
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

According to the benchmark report, most affiliates work in the B2C space (79.45%). CPA / Sub-Affiliate. Still, they are active in the B2B space as well (20.55%). Image Source. Most affiliate networks, for example, allow you to search for affiliates by their primary promotion method. That might be… Coupon / Deal. Email Marketing.

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Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Customer Acquisition Cost. Why, you ask?

Metrics 48