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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. B2C Email Marketing. B2C Email Marketing. More Categories. Ad Industry Metrics. Live Events.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

According to the benchmark report, most affiliates work in the B2C space (79.45%). Here are the most popular methods, according to the benchmark report… SEO – 66.14%. CPA / Sub-Affiliate. Still, they are active in the B2B space as well (20.55%). Image Source. Affiliates use a variety of methods to generate traffic.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Cost per acquisition (CPA). Image source.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Great CRO, like great SEO, can long-term be bad for the customer.