article thumbnail

5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 433
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conversion, retention and churn benchmarks

VC Cafe

They encompass the effectiveness of marketing (the startup’s ability to reach and resonate with target customers) and stickiness (the product’s ability to deliver value to customers over time). I previously wrote about startup benchmarks in the context of funding readiness, so it was time to give it a re-fresh.

Retention 109
article thumbnail

The B2C SaaS Landscape and the Bundle Wars

VC Cafe

The tech industry is obsessed with the consumer subscription model, or B2C SaaS. When users convert to paid customers on iOS, Apple currently takes a 30% cut from the first subscription and 15% of any renewal. They segment their customers even before a trial, directly to a paid subscription tier.

B2C 187
article thumbnail

The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36
article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
article thumbnail

B2B Marketplaces Revisited

Version One Ventures

The assumption was that online platforms would completely automate all supplier-customer transactions including retailing, wholesaling, and procurement. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. Twenty years ago – in the midst of the Web 1.0 Alibaba is an exception. Referral fees.

B2B 213