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Conversion, retention and churn benchmarks

VC Cafe

Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service. I previously wrote about startup benchmarks in the context of funding readiness, so it was time to give it a re-fresh.

Retention 109
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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. They want the raw data versus a polished message.

Customer 433
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. It’s definitely a development tool worth investing some energy into if you’ve yet to develop an app, want to optimize your site for mobile, or are considering an app overhaul. Develop your own mobile app.

Mobile 100
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo most shared hosting companies), but they only make interesting money at large scale (by definition, because it takes over 8000 customers to make only $1m/yr in revenue), which takes a long time to grow.

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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? Folks, get ready and write these down or replay because these are definitely some companies you will want to check out. 5:58] Does the way community is used change based upon its a small or enterprise-sized brand? [7:02]

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48