ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.

Product 120

Product B2C B2B Email 120

YoungUpstarts

JULY 29, 2013

You’re supposed to demo the business, not just the product. The investors who come to Demo Day might nod politely when you talk about the features of your product. Demo Day is an invitation-only event. Each startup in which JFDI has invested, and which makes it through the program, will be invited to pitch at Demo Day.

Asia 207

Asia Singapore Cofounder Incubator 207

YoungUpstarts

FEBRUARY 6, 2013

The eight startups – covering the gamut of B2B, C2C, B2C and even B2B2C – are: AskAbt , from India, have a platform to manage real-time crowdsourced queries. “Early-stage business is becoming less of an art and more of a science,” he adds.

Singapore 157

Singapore New Zealand Malaysia Vietnam 157

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Give them product demos and show them how you’re making adjustments to your roadmap based on their feedback. What are the main channels for app marketing and distribution today?

Mobile 190

Mobile Social Media Distribution PR 190

View from Seed

MARCH 3, 2015

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 4, 2016

Doing product demos, sharing whitepapers, case studies. Doing product demos, sharing whitepapers, case studies. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small. Help them decide if your product is right for them at this stage. Lead conversion to customers.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. This is powerful because—instead of prospects filling out your competitor’s demo requests—they’re evaluating your product. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

AUGUST 21, 2019

Watch a product demo. After someone downloads your lead magnet, couldn’t you simply invite them to take a sales call, watch your video demo, or sign up for a free trial ? Schedule a demo. If I schedule a demo, any value will exist only in my mind’s eye. Big ask: Schedule a demo. Scheduling a demo sounds like work.

B2B 131

B2B Technical Review Email Sales 131

Guy Nirpaz

NOVEMBER 15, 2011

4 – Use online demos to drive sales. The most important deciding factor in the sales process was “online demos”, not sales person interaction. Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps. 6 – Move towards a lower touch model.

Sales 108

Sales Social Media B2C B2B 108

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. So, for example, if you highlight video demos of your product, you may compete on the quality of that demo. They’re speaking directly to business owners and managers, who may not have the time to demo several competing products.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. But they built a very realistic simulation demo. Maybe you enable the user to prepare some document or demo, something so easy, so compelling that they can convince the buyer. Do we book demos? That's okay.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. But even with a small amount of qualitative data, you can generate high-quality insights.

Product 96

Product Social Media Audience Software Review 96

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. We launched out second company, Koral, at DEMO in 2006. We had scrambled to get a product to market, built our first website, rapidly hired a technology team, raised our seed round of capital ($1.5 I did get to have a second act.

South Africa 310

South Africa Europe Disintermediation Poland 310

ConversionXL

DECEMBER 7, 2016

If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). LinkedIn (not great for B2C). AdWords Display (sheer publisher size). Corporate Ladder.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. by downloading guides, using the open parts of our product, requesting a demo). Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies. A new email is created in HubSpot. Opportunity.

Demand 101

Demand Revenue SQL B2B 101

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

JUNE 8, 2017

Another classic in the vendors’ demos. The process I laid out here is a starting point, but there’s a lot more to it – like doing proper quality assurance , avoiding creepiness , handling cross-device and cross-channel users, B2B vs B2C strategy and tactics, choosing the right tools etc.

Programming 97

Programming Revenue Analytics Software Review 97

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. For example: Create demo videos that answer every likely sales question.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

NOVEMBER 15, 2016

And in that case, do you let people sign up on site or do you have a higher touch sales call/demo? SaaS: Free Trial, Demo, or Neither? Once you decide how you want to approach the sale, you can begin optimizing for it (increasing demos, leads, free trials, trial-to-paid, etc.). Is it a free trial like OmniConvert?

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 29, 2018

In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” That’s because most SaaS products are accessible immediately via a browser or app and automate onboarding: they’re self-paced, time-limited demos. There are two ways to structure free trials: Opt-in.

Customer 119

Customer Conversion Acquisition B2B 119

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JUNE 16, 2022

For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. B2C or B2B, all marketing is people talking to people. But they might want to read a customer story on how you helped a small business succeed.

B2B 129

B2B Email Sales Acquisition 129

Steve Blank

NOVEMBER 5, 2009

No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? You might as well bring your lucky rabbits foot to the VC meeting.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. If your goal is to get a reader to trial your product, “Book a demo” or “Start a free trial” are the triggers. Stick to simple language and do not try to be clever.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 16, 2015

Note the placement of Evergage’s first call to demo… The Average Fold Position. Well, let’s bust that myth right away with this example from a test I ran on a B2C landing page,” he wrote. Thus, placing an ask at the top of the page, above the fold, doesn’t make much sense. They’ll need additional information.

Conversion 48

Conversion Mobile Design Warrant 48

Seeing Both Sides

AUGUST 16, 2012

Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Going B2C was daunting and not in our core DNA,” Kaufer remarked. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

JULY 9, 2015

Did they have a personalized demo? The jury is still out on which network is best for B2B versus B2C companies, but one thing’s certain: it’s still best to make this an option rather than a requirement, as some people will hesitate knowing their profile information will be shared. What keywords? What content?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. How do most visitors feel about video? As it turns out, pretty good… Image Source. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 3, 2021

For B2B or B2C brand (where the next step in the sales funnel isn’t necessarily a purchase) you may want to track actions like lead form submissions, downloads, or demo bookings. For ecommerce companies you’ll likely want to track when a user adds items to their shopping cart.

PPC 146

PPC SEO Campaign Analytics 146

View from Seed

APRIL 20, 2020

THE GOAL : The culmination of this accelerator program ISN’T a demo day or a big show. Consumer and SaaS B2B companies that use technology drive a brighter collective future for mass market end users, per our investment approach thesis. Further capitalizing the company for success.

B2B 436

B2B Seed Stage B2C Programming 436

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. Would a demo or a 30 day trial give them enough of a feel for your app to be able to make the purchasing decision? I think people think freemium works as a rule as opposed to the reality that it’s the exception- mostly driven by glamorous web 2.0

Software Review 78

Software Review Software Revenue Cofounder 78

Up and Running

MAY 21, 2014

Some workshops, evaluations, demos. You know, in the end we certainly need, in both marketing and the sales process, content that educates—things like eBooks and our weekly newsletter, workshops, and demos, and FAQs, and survey data. What are we doing in terms of getting people to try us? How do we keep that experience very high?

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. That puts them in the awareness stage. Image source.

Customer 140

Customer Marketing Social Media CPA 140

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. This meant that we were on three-month deadline, hoping to show some traction by demo day. When you’re marketing a startup, you don’t have a fat marketing budget. In fact, more often than not, you have no budget at all – at least when you’re just starting.

Brazil 158

Brazil Technical Review PR Development Team Review 158