Mucker Lab
MAY 1, 2013
From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. In fact they tend to be B2B rather than B2C companies – while the popular bet these days in B2B for many is in “enterprise software” – maybe the better bet is in betting on these software native challengers.
The Startup Magazine
JUNE 26, 2018
Depending on your vertical, total cost of business name change can run into millions of dollars like the attempt to change UTA to TDU. Differentiation in this case is key. Several businesses on scaling realize that their original name isn’t reflective of their new status. Source: Pixabay. Any known negative connotations?
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