David Teten

JANUARY 11, 2020

Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” I’ve listed below my current social media toolkit. Tech stack. I host on Hostforweb **.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Maybe last month you changed how you share social media content and attracted new followers.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150

eCommerce B2B Forecast Demand 150

Women Entrepreneurs Can

APRIL 11, 2019

The world of eCommerce is one of the fastest growing markets today. But what about B2B customers and having a B2B eCommerce site you’re selling goods and products to other businesses rather than to broad consumers on the market? That’s why it may be challenging to get them to use your eCommerce site.

B2B 64

B2B eCommerce B2C Customer 64

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ReadWriteStart

AUGUST 9, 2021

Let’s assume you’re sitting on an ecommerce startup. But before we can work out how best to position an ecommerce startup’s brand for the covid era, we need to take a look at what has changed. If anything, Covid has made picking the correct brand tone even more crucial to the success of your new ecommerce startup. Intriguing.

eCommerce 176

eCommerce B2C Naming Agile 176

Kodorra

NOVEMBER 25, 2018

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. Free eCommerce tools such as WooCommerce, Magento or Prestashop can be customized into a fully functional online store. Step 2: Name your business.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

VC Cafe

APRIL 28, 2021

Digital collectibles and NFTs exploded (and then calmed down) as a way for creators to monetise digital collectibles and art Social commerce – creators can monetise fandom by driving ecommerce purchases or selling their own merchandise via the social platforms. Finally, a small plug to Remagine Ventures.

Audio 167

Audio Valuation Stealth B2C 167

YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. However, for young eCommerce engines, where site content is still being built, PPC is often a necessary go-to-market step. Social Marketing.

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? For many ecommerce companies, however, competing in voice search on Google is secondary to competing with Amazon Alexa. How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JUNE 8, 2017

For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Because Slack knows 2,000 is its golden number, it can iterate on ways to get customers across that line. Image Source. Retargeting.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

AUGUST 7, 2019

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Patagonia though refuses to return my deep love for it because of how difficult it makes the most basic thing an ecommerce company should be good at: returning products. Let me explain. Zero results via search. Your Turn | Ideas To Impact Your Bottom-line Today. Email it to the CMO.

Design 86

Design Software Review Mobile Analytics 86

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. Mistakes we made?

South Africa 310

South Africa Europe Disintermediation Poland 310

The Startup Magazine

JUNE 26, 2018

Similarly, you could ask friends and connections on social media what your name ideas mean in their different languages. In addition, it is highly recommended to Google the business name ideas in your shortlist or speak with a consultant, and see what comes up. For instance, “Bing” in Chinese translates to disease, defect and virus.

Naming 70

Naming eCommerce Startup Database 70

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Building a network is not the same as building a SaaS or ecommerce company. The point is, I firmly believe there’s nothing that Boston can’t do, but there are some things Boston hasn’t decided to do … yet.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. The prize is a delight, you get to win a pack of seven books on online marketing & social media: Six Pixels of Separation , The New Community Rules , The Whuffie Factor , Trust Agents , Crush It!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. For more social media marketing don’ts, check out Mashable’s 11 Biggest Social Media Disasters of 2012. Go where you audience is.”

Social Network 130

Social Network Viral Social Media B2C 130

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Apple is known for the unique style of their ads.

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. For more social media marketing don’ts, check out the biggest social media fails from 2018. Let’s put the focus back on niches.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support? The Four P’s.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. c) Social media sharing. Experts and influencers generally have their own social media following and your content will naturally see a new audience. e) Direct sales.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. And their ecommerce stores also look feel the same around the world. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

NOVEMBER 6, 2015

But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. Other external and seemingly irrelevant factors that affect the validity of your test include: the season, the setting visitors are in when they visit your site, the weather, and even the media. Be aware of pop culture and the media.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

FEBRUARY 3, 2016

Of course, most companies know this, especially those in the eCommerce space. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Second, your habits become more flexible. By then, however, it’s often too late. An internal trigger is an emotional trigger.

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. I want to know if they have even a simplistic understanding of how to rock social media. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Hmm … "We are not really sure what we are doing, maybe we should ask Jay the intern who's our Social Media Guru-in-Residence?" You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 3, 2021

For ecommerce companies you’ll likely want to track when a user adds items to their shopping cart. For B2B or B2C brand (where the next step in the sales funnel isn’t necessarily a purchase) you may want to track actions like lead form submissions, downloads, or demo bookings.

PPC 146

PPC SEO Campaign Analytics 146

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Without the large dedicated digital and social media team that many large brands have, even this can seem daunting. Build a following.

Social Media 100

Social Media Media Asia San Francisco 100

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. It is not hard to imagine what a B2C site is trying to do. Social Media is all the rage. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. " Sad.

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

AUGUST 27, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. They focus primarily on mobile apps and media companies. By Gagan Mehra. I agree to get emails. How can we engage our users to take a certain action?

Analytics 90

Analytics Product eCommerce Channel 90

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? . + Life is short. Bottom-line. I urge you to have an open mind.

Social Media 162

Social Media Media Artificial Inteligence Channel 162