ConversionXL

MARCH 10, 2017

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Think of your email list as a living, breathing thing.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). Email Marketing – 37.85%. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Email Marketing. Still, they are active in the B2B space as well (20.55%). Image Source. Loyalty / Rewards.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. You are B2C or B2Q or Non-profit or an Adult-oriented business. PPC works for Think and See stages.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. "When should I have started SEO and PPC campaigns for Italy Tours 2010?"

Analytics 90

Analytics SEO Search Metrics 90

Rembrandt Communications

MARCH 6, 2015

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? You win an award for having lots of content. But […]. appeared first on Boost sales with BtoB Content Strategy, SEO and PR here.

B2C 100

B2C B2B PPC PR 100

ConversionXL

JULY 9, 2015

A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). How many emails did they receive? Verify email. Step 2: Verify email. What keywords? What content? Did they have a personalized demo?

Analytics 48

Analytics Conversion Software Review Email 48

Rembrandt Communications

JANUARY 31, 2017

You could be wasting more valuable resources than you think. In the past few weeks, numerous people in my life have been diagnosed with cancer and other illnesses, had hospital visits and even died. It’s just a reminder that no matter your age, no matter how healthy you are and no matter how “good” things […].

Marketing 100

Marketing PR Sales B2C 100

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Email Marketing, Blog ads, Social channels AND mobile experiences AND mobile applications. I make a note of: 1. Organic search rankings (rank, page titles, snippets). Play with it.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. PPC keyword that originally brought the visitor to Secret Escapes. That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Now compare returns rate for Facebook and AOL and Email and … on and on. I was working with a company that runs a private college type system.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

MAY 27, 2020

Take this email pitch I received recently. B2B copywriting almost always requires more skill and time compared to B2C. I’ve found people are much more responsive there versus email.). For instance, here’s a post comparing PPC vs. SEO for startup marketing. that I took for a walk only once—but they’re so beautiful!

B2B 142

B2B Social Media Email Campaign 142

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering!

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. E.g. Message match / headline match from PPC ad to landing page. This works on email, too. Good email copy needs to stop a busy person from doing whatever they were doing before.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

What emails did they click through? Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Generating awareness through PPC.

Customer 140

Customer Marketing Social Media CPA 140