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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” and “What feature did he try first?”.

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Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

View from Seed

We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment , clothing , and home. In our portfolio, Code Climate is a perfect example of this, as its software becomes embedded within an engineering team’s daily workflow. BookBub ), hybrid B2C/B2B2C models (e.g.

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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

We’re aiming to bring that boost in productivity and cost-efficiency both to CPA firms and other professional services firms in other verticals (i.e. Richard: Taxfyle is successfully addressing deep pain points experienced every year by both American taxpayers and accounting firms nationally, and overseas, around tax season.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. The VC Software Stack — the Untouched Vertical. VC Firm. $ Tech % of workforce.

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How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

I first met Steve when he was VP of Engineering at Centerline software, a software development tools startup, and I was a junior in college. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Big Data meets travel…in 2000.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. ff Venture Capital hired two full-time engineers to build out Totem. the Untouched Vertical. TruthFinder and Intelius provide basic background vetting. Fincura specializes in serving lenders.