Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. It’s also important to realize how little value investors therefore put on IP when investing in a company.

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The high road to building an enterprise SaaS company

The Next Web

B2B companies, often due to the higher barriers to develop a working product, have historically been less popular with early-stage investors – such barriers sometimes involve tough requirements for core IP and deep technology. Yoav Leitersdorf and Ofer Schreiber of are partners at YL Ventures.

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Trending Sources

Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Allot is a leading provider of intelligent IP service optimization and revenuegeneration solutions based on Deep Packet Inspection (DPI) technology, Allot Service Gateway solutions for mobile broadband are compliant with 3G.4G/LTE and WiMax networks and provide full cell awareness.

Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Founders overestimate the value of IP before product market fit by 255%. . B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. In April 2010 I received an email that said, “I’m an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about.&#. Ok, I get a lot of these.

The one barrier to entry startups should focus on

Version One Ventures

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. In the post “ Traction is the new IP ,” I argued that superior traction can help a web company become a category leader, which accelerates word of mouth. Barriers to entry!

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Selling a Line of Business


one is B2B, the other is B2C). If you are selling assets, you need to clearly define what they are, and what they aren’t, and you need to make sure all legal details (contracts, IP, etc.) Selling a Line of Business. It’s been a couple of years since Return Path decided to focus on our deliverability business by divesting and spinning out our other legacy businesses.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts


Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? IP lookup. Score B2B marketing campaigns in minutes by joining IP detection and company scoring.

7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. We are surrounded by incredible digital experiences. Masterful design, branding and marketing.

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Getting Funded: Step 4, Due Diligence

Passionate Intensity

a list of 3-4 customer/user references (even if it’s a B2C business, have a few “fans” ready to talk).

Disruption in the Location/Local/LBS Stack - NextWala


And there is IP-based locationing offered by Quova and others. It almost does not make sense to include monetization in this post since there are lots of different revenue models, some B2B, some B2C and most of them not having anything specifically to do with location. NextWala.

Getting Funded: Step 4, Due Diligence

Passionate Intensity

a list of 3-4 customer/user references (even if it’s a B2C business, have a few “fans” ready to talk). Did the VC try to pull any clever financing tricks when the company was up against the wall? (“I will give you more money at 5x preference” — actually happened, “I will give you a loan that you can not repay secured by your IP that I will move over to another company if you don’t” — actually happened).