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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.

IP 163
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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

The report was co-authored by Berkeley and Stanford faculty members along with other contributors including Steve Blank , the Sandbox Network and blackbox teams. more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

He was part of the Sandbox network - a group of incredibly smart under 30 year olds.). more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects. Founders overestimate the value of IP before product market fit by 255%. .

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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. I’ve done blog networks and whatever. So on this B2C, this basement waterproofing company that just does business in their town, what do they need to focus on?

SEO 60
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The one barrier to entry startups should focus on

Version One Ventures

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. This is often known as “network effects.” Second, in some industries, users want to be in a large network with other buyers and users. We see this in auctions, marketplaces, and social networks. Barriers to entry!

IP 156
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Introducing NextView III and Our Focus on the Everyday Economy

View from Seed

Managed marketplaces , robotics , and on -demand delivery networks are changing how we experience the simple pleasure of eating a meal. The physical office hasn’t been rendered obsolete by any means, but IP video conferencing has fundamentally changed how and with whom many people work on a daily basis.