ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.
Duct Tape Marketing
MAY 22, 2019
In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. I search all my favorite sites all the time and so in my view of search, they’re going to probably rise to the top, aren’t they?
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Austin Startup
AUGUST 29, 2017
That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Do you have patents or IP wedges that create defensible moats around your differentiation? And no, that action is not searching for “pricing tricks” on Google.)
Occam's Razor
JANUARY 28, 2013
There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. Of course there is still the search box on top of the page. So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans." – Music!
View from Seed
AUGUST 2, 2017
Most of this initial period has been focused on the build-out of core infrastructure: ubiquitous broadband (Cisco, Qualcomm), information search (Yahoo, AOL), mobile & cloud computing (Apple, Samsung, AWS), and the social mesh (Facebook) laid on top. Innovation in search, social, broadband, and mobile & cloud hasn’t come to an end.
Version One Ventures
NOVEMBER 5, 2012
In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry! Photo credit: phill.d)
ConversionXL
APRIL 12, 2017
Search dropdown. Jakub Linowski: Searching for Repeating Conversion Patterns: What Can Multiple Tests Tell Us? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Score B2B marketing campaigns in minutes by joining IP detection and company scoring.
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