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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.

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The high road to building an enterprise SaaS company

The Next Web

B2B companies, often due to the higher barriers to develop a working product, have historically been less popular with early-stage investors – such barriers sometimes involve tough requirements for core IP and deep technology. And more importantly, B2B companies. This story continues at The Next Web.

B2C 132
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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

Founders overestimate the value of IP before product market fit by 255%. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Balanced teams with one technical founder and one business founder raise 30% more money , have 2.9x

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

He set up Blackbox.vc, a seed accelerator for technology startups (and one of the tour stops for entrepreneurs from around the world.) Founders overestimate the value of IP before product market fit by 255%. . They went to work gathering deep knowledege of what makes successful Internet startups.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

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Selling a Line of Business

OnlyOnce

one is B2B, the other is B2C). Business is growing rapidly and requires assistance to scale properly (either technology, or sales). If you are selling assets, you need to clearly define what they are, and what they aren’t, and you need to make sure all legal details (contracts, IP, etc.)

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Introducing NextView III and Our Focus on the Everyday Economy

View from Seed

Some conclude that certain sectors or technologies — like AI, blockchain, VR — will define the next decade. Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. The impact of civilization-shaping technologies unfolds over many decades.