article thumbnail

Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

2019 is off to an exciting start for IPOs of VC-backed startups. Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. In some respects though Zoom has had the most “successful” IPO of the three companies, which has surprised some folks. Something similar happened with Snapchat in 2017 with their IPO.

IPO 180
article thumbnail

Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

Agile VC

2019 is off to an exciting start for IPOs of VC-backed startups. Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. In some respects though Zoom has had the most “successful” IPO of the three companies, which has surprised some folks. Something similar happened with Snapchat in 2017 with their IPO.

IPO 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

The tweet that really spoke the most truth to this discussion (just check the replies for proof), was from Mike Troiano, a well-known marketer and CMO of Actifio, which is considered to be IPO-bound in the next year or two. Here’s Mike’s comment: Boston’s B2C problem is one of values.

Boston 120
article thumbnail

The Entrepreneur’s Essentials #17: On failure and resilience

Austin Startup

Who says Austin can’t do B2C now ? HomeAway is another one of our five tech IPOs in the last five years. And Josh Kopelman and First Round Capital were among the seed investors in Uber, the blockbuster IPO-to-be of 2019. Fifth, after the incredible success of HomeAway and RetailMeNot, which were B2C roll-ups (i.e.,

B2C 51
article thumbnail

Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

The move toward an independent company unlocked a laser focus on the B2B customer, enabling us to develop our product and our go-to-market strategy without compromising the balance with the Spotify B2C product, hence setting the company up for its own success story independently from Spotify.

Founder 156
article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Where do you start?

Marketing 120
article thumbnail

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.