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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. Good and great net revenue retention ( source ) Another factor to consider when it comes to achieving these metrics is the cost of acquisition, or CAC.

Retention 109
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The B2C SaaS Landscape and the Bundle Wars

VC Cafe

The tech industry is obsessed with the consumer subscription model, or B2C SaaS. Churn in Consumer SaaS is expected to be higher than traditional Enterprise SaaS models and LTV vs. CAC is a metric to watch. But to build a successful B2C SaaS business, startups need to deliver real value to keep consumers to stay engaged and subscribed.

B2C 187
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80
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How Important Is Mobile Readiness For Hotels?

YoungUpstarts

Hotels are often B2C and therefore it is essential that we are communicating to customers in the best way. Mobile readiness allows for easy and fast access to a website and it is something for hotel owners to think about if they want to generate higher traffic to their site and platforms.

Mobile 113
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Four Marketing Metrics Every Startup Should Live By

YFS Magazine

Whether you run a B2B or B2C small business, these four metrics will shed light on the strength of your marketing efforts.

Metrics 99
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn video ads: tech specs, targeting, metrics, and cost. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn video ad metrics. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The takeaway?

Video 129
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What Data From 62,000 Payment Forms Says About Boosting Online Sales

YoungUpstarts

These metrics don’t mean you should advertise on desktop rather than mobile. If you’re certain of one fact – that your mobile conversion rate is subpar – you can test solutions against that metric. He has 25+ years of international B2B and B2C marketing experience. Which Device and Why. By comparison, only 6.6%

Sales 127