article thumbnail

Learning Styles: The Impact on Marketing Messaging

ConversionXL

Trend lines aren’t impressive if they track metrics that appear distant from business goals. In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124
article thumbnail

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.