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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. ” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. Luke Campbell – Cofounder. My Auto Shop.

Founder 99
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. The idea of learning styles was not new, with as many as 170 different styles proposed at one time or another. Craft marketing materials that resonate with multiple stakeholders.

Marketing 124
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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Maybe the problem is B2B.