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Positioning Your Brand in the Covid Era

ReadWriteStart

55-65-year-olds were the most drawn to historied and trusted branding, with almost twice as many participants preferring this option compared to innovative brand names. Men were found to have little to no preference in siding with trusted brand names compared to those that are innovative.

eCommerce 176
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Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology. Requires team relocation. First-time VCs, building on their own entrepreneurial success. Looks good.

article thumbnail

Two investment deals are on the table. Which do you sign?

The Startup Toolkit

Vision for B2C, virality-driven community. Next, we check that we’re safe from any particularly onerous terms like participation preferred. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology. Requires team relocation. First-time VCs, building on their own entrepreneurial success. Looks good.