The B2C SaaS Landscape and the Bundle Wars
VC Cafe
SEPTEMBER 21, 2020
The tech industry is obsessed with the consumer subscription model, or B2C SaaS. This gives the consumer a chance to try the product before they decide to purchase. You also see it in DTC subscriptions like Hims , self care products for men, or in fitness with Freeletics , which offers personalised training plans.
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