Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Build a community – often overlooked, but building a community around your app can help you build better products and dramatically increase retention. It can also backfire, so execution is key.

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

View from Seed

SEPTEMBER 11, 2019

For consumer companies this is usually around user acquisition, engagement, and retention. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical. Once you cross the chasm of launching v1.0,

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. A product-led go-to-market strategy relies on product features and usage as the primary drivers of customer acquisition, retention, and expansion. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

VC Cafe

JULY 26, 2020

The fundamentals (unit economics/ margins, CAC>LTV, the importance of retention) are more important now. In conclusion, I believe most of the Lean Startup isn’t fully dead. The core principles remain true, but I’d argue that the standards for the MVP have gone up.

Lean 214

Lean Seed Capital Startup Burn Rate 214

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Individually or together, each of these metrics will contribute to common underlying marketing goals: Building awareness; Customer acquisition; Customer retention. In GA4 go to Reports > Life cycle > Retention.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 15, 2016

However it comes with its own set of challenges, like retention and churn. Why You Need Cohorts to Improve Your Retention. In a way, B2C marketers have to worry about “lead nurturing,” too, it just tends to be after the purchase. Retention is King. Mid-term retention. Long-term retention.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. You're really getting enough early users to help you validate to achieve a certain level of retention rate. You do a little bit of acquisition and then you have users to work with on retention, activation, monetization, etc.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

MAY 1, 2019

Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. As a marketer, your job isn’t to maximize information retention among potential customers. .” The neuromyth of learning styles has two components: Myth 1.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

B2C 148

B2C Generative AI Artificial Inteligence 148

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. What customer retention strategies are working best for other florists? The point is, I firmly believe there’s nothing that Boston can’t do, but there are some things Boston hasn’t decided to do … yet.

Social Media 185

Social Media B2B North America Media 185

VC Cafe

SEPTEMBER 26, 2022

It doesn’t matter if your company is B2B or B2C, as Y Combinator puts it, you need to build stuff people want, and obsess about making it as user friendly, friction free and smooth as possible. “Your most unhappy customers are your greatest source of learning.” Bill Gates , founder of Microsoft.

Founder 187

Founder Startup Valuation Pre-Money Valuation 187

NZ Entrepreneur

MARCH 11, 2020

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. Now we have Customer Success Managers to promote retention and loyalty. Prediction: Watch this space. 7) The rise of Customer Success. You’ll often find them in tech companies.

Social Media 63

Social Media Channel Technical Review Sales 63

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. Email marketing’s place in the customer journey (and how it contributes to your marketing strategy).

Email 136

Email Customer Marketing Software Review 136

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. million monthly unique visitors but low engagement. They knew they had to simplify the registration process.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. million monthly unique visitors, but they struggled with low engagement. They knew they had to simplify the registration process.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 16, 2022

B2C or B2B, all marketing is people talking to people. Cross-selling can be a powerful tool for retention and acquisition. Use lead magnets as a cross-selling tactic to earn consideration from buyers who are researching their options. Once you’ve captured their details, use cross-selling to draw attention to your products. Conclusion.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

FEBRUARY 2, 2023

If I recall, you know, I'm envisioning somebody listening to this going, we need to do community, we need to increase customer retention by 12%. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. So let's start community.

Community 83

Community Marketing Audience Networking 83

ConversionXL

FEBRUARY 10, 2021

What types of demos are used, and are there correlations between B2B and B2C demo usage? Let’s dive into the data and trends in this case study to help determine what kind of demo and format might be best for your business: 71% of the companies in this sample are B2B companies, the remaining 29% being B2C or a hybrid of B2B/B2C.

Product 120

Product B2C B2B Email 120

VC Cafe

OCTOBER 23, 2022

There are of course exceptions, mainly in the B2C world, like Waze, which sold to Google for $1.4 Revenue can be the result of good marketing, but without taking into account usage and retention, focusing on revenue alone can be misleading. What’s a good North Star Metric?

Metrics 180

Metrics Revenue B2C Portfolio 180

ConversionXL

NOVEMBER 29, 2018

Those near-term sales, while enticing, may erode a brand and hurt retention. That’s different from B2C SaaS products (Murphy uses the example of smartphone games), in which consumers may simultaneously use several. variety), as some users forget to cancel in time. Regarding displacement, there are three potential answers: 1.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

FEBRUARY 3, 2016

Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. You want to focus on retention and habit formation. In fact, CMO.com sent out a survey and more than 85% of respondents believe that the majority of factors and cues driving decision-making are subconscious.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Success is less about the one-and-done “viral” efforts common in B2C marketing and more about generating a regular undercurrent of interactions with industry influencers. Closed groups. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. Here's an example of their tracking in-app purchases… Their User Retention report is well worth taking a look at. Transactions, Revenue and Ecommerce Conversion Rate. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). In my definition, this is also online to offline, offline to online or whatever the heck to whatever the heck. It is very hard to do, you have to solve so many tough problems.

Metrics 60

Metrics Analytics Acquisition Naming 60

Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Customers come to expect rewards when they are members of a program.

Small Business 167

Small Business Marketing PR Social Media 167

Mucker Lab

MAY 1, 2013

The list of industries where the marketshare leader still haven’t learned how to use software to accelerate their customer acquisition, improve their customer retention, increase their customer satisfaction, lower their manufacturing cost, shorten their supply chain etc, etc is long and impressive.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). We can say the same thing for B2C products, for example, HeadSpace.

Customer 114

Customer Retention B2C Programming 114

Up and Running

MAY 8, 2015

When consultants, designers, and developers do this, they may be thinking that it’s in the best interest of the relationship, but it often does more harm than good and results in lower retention rates and fewer referrals. The only real way to deal with this problem is to be upfront about it.

Management 60

Management B2C B2B Retention 60

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). We can say the same thing for B2C products, for example, HeadSpace.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

AUGUST 27, 2020

I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers); Actively experimenting with different marketing channels; Spending $1000+ per month on user acquisition. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JULY 18, 2017

I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Cohort Analysis lets us see the retention for any group of users (i.e.

Analytics 107

Analytics Product Channel Retention 107