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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. Software as a Service (Saas) benchmarks. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate.

B2C 141
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The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36
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Meet the 32 Israeli Centaurs that reached $100M in ARR

VC Cafe

I’m excited for the talent that will spin out of those companies to create the next generation of B2C stars coming out of Israel. Sorry for the humbrag, but I’m proud to see Minute Media , our Remagine Ventures portfolio company (and our only later stage investment) on this prestigious list.

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80
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The longest shortest 2 years

Austin Startup

Since then, we’ve served 500+ unique customers, worked with 10+ space partners, pivoted our business model from B2C to B2B, signed on advisers, and have raised money from outside investors. She takes the lead on all things brand, creative, hiring, and marketing, while I lead sales, business development, and operations.

B2C 62
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Your email marketing software should come equipped with a/b testing capabilities. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C. Segmentation by Need.

Campaign 111
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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. If your goal is to launch a sub-brand, for instance, adding a deliverability plugin to your email marketing software, you can cross-promote and even offer your new product on your core website.

B2B 118