4 Local SEO Tips For 2016

Duct Tape Marketing

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. The Top 4 Tips for Local SEO in 2016. Direct Data Matters for Local SEO. Search Engines SEO

B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips It’s time for a content strategy that produces actual results!

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Trending Sources

The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. The segmentation of business (B2B) and consumer (B2C) behaviors is a false dichotomy to begin from, what really matters is the customer lifecycle and renew-ability of the relationship. B2C and B2B is dead.

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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. This enables you to get reach on both, but prevents SEO cannibalization. Blog beginner Michael Litt Rand Fishkin SEO Tyler Kapper video marketing YouTube

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Lessons from Rand Fishkin: SEO, Social Media and Entrepreneurship | Google Hangout Summary

Business of Software Blog

“The days of build it and they will come… they are long gone” Sifting through the unsurmountable mountain of SEO content is hard. ON GOOD SEO PRACTICE. We always brush our teeth, what is the SEO equivalent of brushing your teeth?

7 Content Marketing Goals For 2016 That You Can Set For Your Brand

Brandanew

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. f) SEO ranking. Think beyond generic SEO. SEO has changed.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Let's look at B2C companies. Let's pivot even more, try the most B2C of entities, a car company. Facebook, at last count, has 1.5

Why Do B2B Companies Need To Prioritize Social Media

Brandanew

Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? He is an active freelance writer and his other interests include organic SEO and growth hacking. . .

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. B2C Email Marketing. B2C Email Marketing. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia.

The Biggest Marketing Challenges for Small Businesses

Duct Tape Marketing

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Organic SEO. The Biggest Marketing Challenges for Small Businesses written by John Jantsch read more at Duct Tape Marketing.

10 Tips For A Successful Startup Job Search

OnStartups

Instead, I want to build on my inbound B2B marketing experience with B2C marketing skills. This is another reason I was attracted to BookBub, a company that does both B2B and B2C marketing. Startup job searches are hard. There’s more risk (most startups fail!),

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.)

Top Marketing Strategies for a New Business

Blogtrepreneur | Entrepreneur Blog

Social Media Marketing Whether you're a B2B business or primarily work in B2C offerings, you can leverage the power of social media to market to potential customers for a massive improvement on ROI over traditional advertising.

Crazy Holiday Schedule? Your Content Marketing Doesn’t Need to Be!

Rembrandt Communications

Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on.

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Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales

Duct Tape Marketing

Twitter and Facebook have no contribution to your SEO efforts , at least directly, confirms Matt Cutts. This is a great tool for B2C businesses, especially those from fashion, lifestyle, travel, and hotel and food domain. For example, a B2C business is in a better position to attract quality leads using tools like Facebook Offers. Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales written by Guest Post read more at Duct Tape Marketing.

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Marketing Automation: Solving Problems At The Push Of A Button

YoungUpstarts

The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Use PosiRank for SEO , enabling in-house resources to manage more campaigns without sacrificing quality of reporting and analysis.

9 Reasons Why Small Businesses Should Care About Content Marketing

Brandanew

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog/ Content marketing improves your SEO/ brings incoming traffic.

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

According to the benchmark report, most affiliates work in the B2C space (79.45%). Here are the most popular methods, according to the benchmark report… SEO – 66.14%. Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”.

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Stretch the time period to six months (or some large date range – remember SEO takes time).

Inbound vs. Outbound Marketing

Duct Tape Marketing

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. You do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Top 25 Technology Blogs In 2016 You Need To Follow

Blogtrepreneur | Entrepreneur Blog

AMANDA BLACKWELL Amanda is a results-driven SEO content writer and marketer, copy writer, blogger and social media specialist who helps businesses (B2B and B2C) create high-quality, researched, content and copy for their audience.

Five Tips for Using Local Networking Groups to Grow Your Business

Duct Tape Marketing

In today’s digital world, the hot topics in the small business marketing industry tend to be things like SEO, responsive web design, pay-per-click advertising, and of course whatever the latest fad in social media happens to be in any particular week.

Bridging The Gap Between Content And Marketing Automation

YoungUpstarts

Are they interested in learning about SEO? Serve up a content stream dedicated to SEO with a sign-up form to access a gated eBook about the topic. by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works.

8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect.

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5 Relatively Simple Steps to Dominate Local Search

Duct Tape Marketing

No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. 5 Relatively Simple Steps to Dominate Local Search written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.

A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce?

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How to Minimize A/B Test Validity Threats

ConversionXL

PPC, SEO, IT, brand, etc.) If you’re a B2C product or service, you likely see more conversions outside of business hours or around noon, when people are at home and thinking about their personal life.

How to Recognize Great Conversion Optimization People

ConversionXL

My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. While mediocre people are dime a dozen, good people are always in demand.

To Outsource or to Not Outsource – Now That is a Question

Duct Tape Marketing

Not only that but according to studies conducted by the CIM suggest that more than 80% of B2B marketers and 70% of B2C marketers used content marketing for their online businesses last year. To Outsource or to Not Outsource – Now That is a Question written by Guest Post read more at Duct Tape Marketing.

The Best Vlogging Camera in 2015 for Serious Entrepreneurs

Blogtrepreneur | Entrepreneur Blog

Use these powerful tools from basic to advanced B2B or B2C communication. You are in the exciting field of using video for SEO and SEM to drive more leads to you. If you are in business you have to have an online presence, period.

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 The world does not need a new business framework.

How Habits Are Sabotaging Your Conversions (and How to Fix It)

ConversionXL

Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. So, to summarize… If you’d rather rely on prompted user engagement, just stick to advertising, SEO, social media, email marketing, etc.

6 ways to monetize a user-based business model

The Next Web

This is common in B2C apps (Facebook, for example), but it’s still new in B2B apps like Wave Accounting. How do you monetize a unique business model based on users rather than selling an actual product? We asked members of the Young Entrepreneurs Council for their thoughts.

3 Questions To Ask Yourself Before Starting Your Business

Entrepreneurs-Journey.com by Yaro Starak

B2C (business-to-consumer) marketing is done via repetition, repetition and more repetition. Most Internet companies that have SEO real estate are not going anywhere. SEO real estate is forever, nobody just walks away from it, and you can only take up 10% – 20% of the front page of various Google results.

Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]

ConversionXL

The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. Free trials are to SaaS applications as keys are to locks.

10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc.

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The Best Vlogging Camera in 2015 for Serious Entrepreneurs

Blogtrepreneur | Entrepreneur Blog

Use these powerful tools from basic to advanced B2B or B2C communication. You are in the exciting field of using video for SEO and SEM to drive more leads to you. If you are in business you have to have an online presence, period.

Startup Tools

steveblank.com

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions?

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.