The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. The segmentation of business (B2B) and consumer (B2C) behaviors is a false dichotomy to begin from, what really matters is the customer lifecycle and renew-ability of the relationship. B2C and B2B is dead.

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B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips It’s time for a content strategy that produces actual results!

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How’s Your DIY Marketing Going?

Rembrandt Communications

Blogs BtoC, BtoB Content Strategy Business Content Marketing Strategy Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting B2B sales B2C sales

4 Local SEO Tips For 2016

Duct Tape Marketing

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. The Top 4 Tips for Local SEO in 2016. Direct Data Matters for Local SEO. Search Engines SEO

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Crazy Holiday Schedule? Your Content Marketing Doesn’t Need to Be!

Rembrandt Communications

Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on.

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[Review] Taking Down Goliath

YoungUpstarts

Search Engine Advertising and SEO. Search marketing covers two aspects: search engine advertising and Search Engine Optimization (better known as SEO). For SEO, we should avoid working with web spammers soliciting large quantities of links or other “black hat” SEO practices.

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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. This enables you to get reach on both, but prevents SEO cannibalization. Blog beginner Michael Litt Rand Fishkin SEO Tyler Kapper video marketing YouTube

Why A Wholesale e-Commerce Platform Is Essential For Your B2B Business

YoungUpstarts

Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. From their experience in the B2C world, your customers have high expectations.

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7 Content Marketing Goals For 2016 That You Can Set For Your Brand

Brandanew

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. f) SEO ranking. Think beyond generic SEO. SEO has changed.

5 Things Remarkable Professional Bloggers Do Consistently

Brandanew

Both consumers (for B2C) and brand (for B2B) check the recency of your posts. As a professional blogger you need to know the basics of SEO and figure out how to write in a manner that is authentic but still includes all the elements of search engine optimization.

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Why Do B2B Companies Need To Prioritize Social Media

Brandanew

Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? He is an active freelance writer and his other interests include organic SEO and growth hacking. . .

The New Copywriter: Meeting Modern Content Writing Demands

Duct Tape Marketing

Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Standing Out with SEO and Style.

A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce?

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9 Reasons Why Small Businesses Should Care About Content Marketing

Brandanew

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog/ Content marketing improves your SEO/ brings incoming traffic.

Marketing Automation: Solving Problems At The Push Of A Button

YoungUpstarts

The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Use PosiRank for SEO , enabling in-house resources to manage more campaigns without sacrificing quality of reporting and analysis.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Let's look at B2C companies. Let's pivot even more, try the most B2C of entities, a car company. Facebook, at last count, has 1.5

Top Marketing Strategies for a New Business

Blogtrepreneur | Entrepreneur Blog

Social Media Marketing Whether you're a B2B business or primarily work in B2C offerings, you can leverage the power of social media to market to potential customers for a massive improvement on ROI over traditional advertising.

Three things a PM needs to succeed in a B2B company

Launching Tech Ventures

It was a useful discussion, and got me thinking about some of the differences between product management in a B2B versus B2C setting. In B2C, your users don’t have to use your product This is why there’s been so much crappy enterprise software built in the past. In a B2C space, everything you build has to be useful, useable and probably beautiful (though the most popular newspaper online, the Daily Mail proves this isn’t always necessary).

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. B2C Email Marketing. B2C Email Marketing. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia.

The Biggest Marketing Challenges for Small Businesses

Duct Tape Marketing

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Organic SEO. The Biggest Marketing Challenges for Small Businesses written by John Jantsch read more at Duct Tape Marketing.

10 Tips For A Successful Startup Job Search

OnStartups

Instead, I want to build on my inbound B2B marketing experience with B2C marketing skills. This is another reason I was attracted to BookBub, a company that does both B2B and B2C marketing. Startup job searches are hard. There’s more risk (most startups fail!),

29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Each business has a story.

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales

Duct Tape Marketing

Twitter and Facebook have no contribution to your SEO efforts , at least directly, confirms Matt Cutts. This is a great tool for B2C businesses, especially those from fashion, lifestyle, travel, and hotel and food domain. For example, a B2C business is in a better position to attract quality leads using tools like Facebook Offers. Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales written by Guest Post read more at Duct Tape Marketing.

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.)

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

According to the benchmark report, most affiliates work in the B2C space (79.45%). Here are the most popular methods, according to the benchmark report… SEO – 66.14%. Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”.

Bridging The Gap Between Content And Marketing Automation

YoungUpstarts

Are they interested in learning about SEO? Serve up a content stream dedicated to SEO with a sign-up form to access a gated eBook about the topic. by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works.

How to Use Events for Evergreen Content Creation

Duct Tape Marketing

Not only will this help with SEO, but will help distribute your content to a brand new audience. For example, if you’re giving a presentation on SEO, you could ask the question “What are your biggest link building challenges?”

8 strategic hacks for building marketplace liquidity

The Next Web

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. You do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy.

To Outsource or to Not Outsource – Now That is a Question

Duct Tape Marketing

Not only that but according to studies conducted by the CIM suggest that more than 80% of B2B marketers and 70% of B2C marketers used content marketing for their online businesses last year. To Outsource or to Not Outsource – Now That is a Question written by Guest Post read more at Duct Tape Marketing.

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Five Tips for Using Local Networking Groups to Grow Your Business

Duct Tape Marketing

In today’s digital world, the hot topics in the small business marketing industry tend to be things like SEO, responsive web design, pay-per-click advertising, and of course whatever the latest fad in social media happens to be in any particular week.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Blogs, SEO, Ads. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small. We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

It was also beneficial because I got some good experience with both B2B and B2C business models. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff.

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.

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5 Relatively Simple Steps to Dominate Local Search

Duct Tape Marketing

No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. 5 Relatively Simple Steps to Dominate Local Search written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.

Not Dead Yet

OnlyOnce

Not Dead Yet.   Ah Spring.   Flowers bloom.   Love is in the air.   And it’s time for the annual round of “email is dead” articles and blog posts.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet!   Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye.

Not Dead Yet

OnlyOnce

Not Dead Yet.   Ah Spring.   Flowers bloom.   Love is in the air.   And it’s time for the annual round of “email is dead” articles and blog posts.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet!   Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye.

Not Dead Yet

OnlyOnce

Not Dead Yet.   Ah Spring.   Flowers bloom.   Love is in the air.   And it’s time for the annual round of “email is dead” articles and blog posts.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet!   Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye.

How to Recognize Great Conversion Optimization People

ConversionXL

My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. While mediocre people are dime a dozen, good people are always in demand.