Turn What-if to What-Now: The Importance of Scenario Analysis
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APRIL 30, 2020
.” It’s been a favorite management tool of mine since my time as VP for a market research firm, and it’s a method I used for decades growing a software company from zero to well over $10 million in annual sales. Will businesses open slowly? Impact on sales: If sales go down 30%? What is a scenario analysis?
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