Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
ConversionXL
JANUARY 9, 2019
So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? Likewise, a newsletter signup from a blog post will probably be weighted less (by using sales data from newsletter subscribers). Those storms join and split with other minor systems as they move across the Atlantic.
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