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The Latest Questions Small Businesses Are Asking

Up and Running

Do I need to hire a Certified Public Accountant (CPA) for my small business? A Certified Public Accountant (CPA) is a state licensed professional who offers various accounting, auditing, tax, financial analysis, business valuation and consulting services. As a licensed professional, a CPA has to adhere to a code of professional ethics.

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Small Business and Startups: 5 Tips For Keeping the Books

crowdSPRING Blog

Enter the accounting team: you, your bookkeeper, your CPA, and (sometimes) your tax specialist.Rat. Unfortunately it’s too late for 2013; if you’re not already organized with last year’s accounting, you have some troubles that this blog post will be unable to help you with! Pick your software tool.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. This formula also applies to readers of your blog content and podcast listeners. What’s our CPA? Context also matters around traffic sources and customer journey stages. What’s our CPC?

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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Marketing Podcast with Jason Blumer. Jason Blumer (01:14): Hey John, thanks for having me.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Cost per action (CPA). If you do all these things right by displaying other people’s ads on your website or blog, you will make money from advertising – like Google and Facebook, who offer services for free, and still make millions in revenue. For sites displaying the ads, this is called pay per click (PPC).

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Thanks to Pete McPherson, Do You Even Blog ! #4- When we started the company, I didn’t want it to be called “Grunden & Hale” as is the standard for CPA firms because I envisioned the firm becoming much larger than just me and Adam. Thanks to Jody Grunden, Summit CPA Group ! #12- That’s how I named my current brand!

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors. To the extent that you have good word-of-mouth, activation or retention, these factors tend to drive down your CPA or drive up your LTV, and so are nice bonuses.