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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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Leaving Government for the Private Sector – Part 2

Steve Blank

The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Sales roles : The sales cycle is similar to the recruitment cycle of a source.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. From there, I read case studies on the company blog before eventually signing up. It was a huge success, resulting in a 22% increase in sales pipeline , 59% engagement rate, and 300% increase in page views.

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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.

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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

However with so many companies being funded these days, just getting a mention in a tech blog doesn’t really impact job seekers. No One Blog Moves the Needle As Much Anymore: One used to announce and hope for the “TechCrunch effect” where a rush of new users kingmade your product. What’s changed?

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. EM: My rule of thumb is to look at the length of the sales cycle.

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle. Remember that each tactic needs to meet your target prospects at each stage of your sales cycle (from prospecting, to qualifying prospects, to addressing their objections, to closing the sale).

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