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[White Paper] Social Media Newsroom – A Snapshot Of Your Brand

YoungUpstarts

Whether it’s starting a company blog, opening a Twitter account, or creating a Facebook Page, more and more companies have started to share their messages and contribute to conversations in a fast-moving and highly transparent playing field. Download the rest of this white paper here.

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8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper)

Duct Tape Marketing

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

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Methods To Improve Your Website Content

YoungUpstarts

Expand on their content, make it more authoritative, or turn a short white paper into a list for easy digestibility. Aim for a content provision rate of about 2-3 blog posts per week in an easily-digestible format, and you’ll see your targeted traffic rise steadily as the months go by. Just use their content to give you ideas.

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7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

With today’s Internet instant access to all the latest reports and white papers of industry experts, there is no excuse for not staying current with outside perspectives, to temper your own views. I often hear entrepreneurs who seem to rely wholly on their own passion, and the view of a few friends.

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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly. Show evidence of your expertise.

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5 Tips To Build A First Website That Will Grow Your Business

YoungUpstarts

If you have a white paper or customer testimonial, feature it. Do not start a blog unless you can reliably post multiple times a month. Never lead with your technology—make a brief mention at most. Profiles of founders and advisors add credibility. Keep it simple.

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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

This article first appeared on the Harvard Business Review blog. The firm wrote a white paper, “Transformation Underway… But Nobody Cares” which essentially said that GE stock was undervalued because investors didn’t believe that Immelt and GE management would do the things needed to deliver a higher stock price and dividends.