A Smart Bear: Startups and Marketing for Geeks

MARCH 27, 2012

I’ve always been fascinated by the power of pricing, as demonstrated by stories like the jeweler who doubled her sales by trippling her prices. I personally download tens of free fonts, icons, books, and videos every week and use none of them for lack of time. Why charge at all ? Social proof 101).

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Sales Software Review RSS Web 279

Duct Tape Marketing

JULY 31, 2019

Overcoming Objections in Sales written by John Jantsch read more at Duct Tape Marketing. On today’s episode of the Duct Tape Marketing Podcast is Jeb Blount , author of 10 books on sales, leadership, and customer experience. Blount also advises leaders through his training programs, Sales Gravy and Innovate Knowledge.

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Sales Cofounder Technical Review Leadership 64

Duct Tape Marketing

SEPTEMBER 30, 2021

How To Boost Your Sales Success Using The Power Of Storytelling written by Sara Nay read more at Duct Tape Marketing. Roger is the authority in boosting sales success using the power of storytelling. A bestselling international author, his books include the Storytelling Pocketbook. Agency Spark Podcast with Roger E.

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Sales Software Review Hosting Channel 97

Both Sides of the Table

SEPTEMBER 30, 2011

It’s the lifeblood of any organization and yet most startups don’t have any sales DNA on their teams. It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. What is your sales process?

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Software Review Sales Due Diligence Startup 300

Startup Lessons Learned

AUGUST 28, 2014

Note that summer sale pricing for the conference ends on Monday night, so register now for the best deal possible. In his book and on his blog, Ben tackles that question. Generally, operational excellence is far more important for a VP of Engineering or a VP of Sales than for a VP of Marketing or CFO.

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Part-Time VPE Sales Lean Cofounder 160

Austin Startup

JANUARY 2, 2021

Meanwhile, Sales and Customer Success teams are plugging away, working remotely, as if nothing has changed. Let’s take your standard Enterprise Client Partner, who manages a $3M book of business with 20 Accounts. Just ask your Sales team. Because for them- it’s business as usual. What is the secret to remote work?

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Sales Technical Review Distribution Vietnam 105

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

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Sales Entrepreneur Bootstrapping Technical Review 120

YoungUpstarts

NOVEMBER 2, 2020

The pandemic hit just as I was finishing up some of the interviews in the book. In your book, you explain that Agile is more than a methodology; it requires leaders to make specific organizational shifts. In your experience, how do sales teams react to Agile? Sales teams almost always greet the adoption of Agile with skepticism.

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Agile Marketing Campaign Sales 264

Duct Tape Marketing

OCTOBER 3, 2018

Why Sales and Marketing Need Each Other written by John Jantsch read more at Duct Tape Marketing. She is the author of two books, including the forthcoming Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing. Questions I ask Pam Didner: How do you define sales enablement?

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Sales Marketing Technical Review America 66

Duct Tape Marketing

SEPTEMBER 25, 2018

Sales Training Options to Help Your Small Business Succeed written by John Jantsch read more at Duct Tape Marketing. Having an effective and engaged sales team is one of the keys to guaranteeing your business’s success. For most of us, though, sales skills need to be developed. Cater to Your Team’s Strengths and Weaknesses.

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Duct Tape Marketing

JANUARY 15, 2020

Incorporating Storytelling Into Your Sales Process written by John Jantsch read more at Duct Tape Marketing. Today on the Duct Tape Marketing Podcast, I visit with sales keynote speaker, author, and pitch whisperer John Livesay. Livesay is a sales expert who coaches teams on how to become irresistible to their prospects.

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Sales Technical Review Small Business Revenue 57

David Teten

JULY 2, 2015

I’m teaching a class for Founder Institute July 8 on accelerating sales with technology. This has been a passion of mine for well over a decade, ever since I realized how inefficient sales was and how technology could be used to speed up the process. The post Sales 2.0: Why Can’t Sales Be As Efficient As Online Dating?

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Sales Technical Review Search Technology 60

Feld Thoughts

JUNE 9, 2021

Matt Blumberg has a new book out titled Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams. It’s a follow-up to his previous book, Startup CEO: A Field Guide to Scaling Up Your Business. The book is 132 chapters broken into 11 sections. I’ve been working with Matt since 2000.

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Fractional CTO Cofounder Startup Lead Investor 195

ReadWriteStart

DECEMBER 19, 2010

If you are looking for some books on entrepreneurship to read, or even to gift, here are some recommended books from 2010. There were a number of great business books published this year, many of which we reviewed here as part of ReadWriteWeb's " Weekend Reading " series. You can read our review here. Photo credit: Flickr.

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Software Review Technical Review Cofounder Startup 155

Startup Lessons Learned

SEPTEMBER 13, 2011

A complete list of book tour stops for the first leg of my journey is below. Many of you who pre-ordered the book -especially those of you on Kindle- have already received your copy. The Amazon.com reviews page for the book has just opened to the general public (up until now it's been limited to Amazon Vine reviewers).

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The Startup Magazine

JULY 7, 2023

sales commission, raw materials, and packaging) and fixed costs (property rental, company car instalments, etc.). But it is important to be diligent in keeping track of everything from sales to petty cash and stationery purchases. Get a certified bookkeeper to help you set up your books. This includes variable costs (e.g.,

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Connecticut Entrepreneur Software Review Cost 176

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

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B2B Sales Technical Review Software Review 48

Startup Professionals Musings

OCTOBER 4, 2021

Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? I just remember the classic book, “ The Strategic Leader’s Roadmap ,” by Harbir Singh and Michael Useem from the Wharton School, which provides some specific steps along the way.

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Sales Leadership Differentiation Global 276

YFS Magazine

DECEMBER 28, 2022

YFS Magazine YFS Magazine Chief Outsiders, a fractional marketing firm, has curated four seasoned fractional CMOs whose books deserve a place on every marketer’s book list. YFS Magazine YFS Magazine.

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Duct Tape Marketing

JANUARY 19, 2024

Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. His newest book, I s the Algorithm Plotting Against Us?: At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. Click here to listen to the episode.

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Fractional CTO CTO Hire Technical Review Marketing 77

YoungUpstarts

JUNE 2, 2020

In this article, I discuss how small businesses can craft the perfect sales presentation to convert more of your prospects into clients. Specifically, we’ll discuss: How to conduct client- and prospect-focused research to better design your sales presentation. Shadow Your Top Performing Sales Rep. Ask them why they didn’t buy.

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Small Business Sales Due Diligence Design 227

crowdSPRING Blog

JULY 14, 2013

Books, newspapers, magazine, blogs, comment threads. Put the written word in front of me, whether on a sheet of paper bound into a book or magazine, or as pixels on a glowing screen and I will consume it. For me, I am lucky if I can fit in a book or two during the annual slowdown that we at crowdSPRING know as “August.”

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Viral Small Business Social Media Technical Review 93

The Startup Magazine

FEBRUARY 24, 2022

Whatever types of events you run, by using a streamlined event booking system, you can boost your business in multiple ways. Before we look at the precise ways in which a streamlined event booking system can boost your business, it’s worth noting that there are various products available, all of which have similarities and differences.

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Reputation Software Analytics Campaign 116

YoungUpstarts

MARCH 18, 2020

by Julia Ivy, PhD, author of “ Crafting Your Edge for Today’s Job Market: Using the Be-edge Method for Consulting Cases and Capstone Projects “ Sales of self-help books have nearly doubled since 2013 , with sales reaching $18.6 But marketing a self-help book on a topic beyond health and wellness can be tricky.

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Mike Michalowicz

JUNE 23, 2023

Summer is upon us, and this is typically when I get the most inquiries regarding the best books to read to support your business. I’ve compiled a list of must-read books that have had a profound impact on my own small business journey. What are you reading these days? The answer? There are so many!

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Artificial Inteligence Leadership Viral PR 78

Mike Michalowicz

JUNE 14, 2021

Now for some more books I’m into this week. If you’re a small business owner, you likely seek small business books to supplement your insight. One, writing a book is awesome for your business. His most recent book, Published is THE book you need to read first if you’re considering self publishing.

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Small Business Campaign Audience Naming 148

YoungUpstarts

JULY 13, 2014

“Everyone wants to succeed at sales. ” Filled with motivational quotes like the ones above, Jeffrey Gitomer’s “ The Sales Bible ” is a hard-hitting, no-holds-barred compendium of ideas and techniques to boost one’s success in sales. ” and “Can you close a sale in five questions?”

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YoungUpstarts

APRIL 11, 2018

Selling a book is not as hard as you may believe. What Do You Need to Sell a Book? You need to need extensive knowledge of the book to sell it. Fortunately, there are a ton of apps that will scan the barcode, and get you up to speed with book’s price, sales rank, and much more. Books published in past 10 years.

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Stock Sales Search Audience 140

OnlyOnce

JUNE 2, 2022

David’s book is up there on my list with Ben Horowitz’s The Hard Thing About Hard Things. It’s hard to do the book justice with a quick write up. One of the interesting things about the book is that David is a CEO, but not a founder (although he was sort of a re-founder in this case). It’s clear.

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Leadership Framework Acquisition Founder 62

OnlyOnce

JULY 9, 2013

Startup CEO (OnlyOnce – the book!), My book, Startup CEO: A Field Guide to Scaling Up Your Business , is now available for pre-order on Amazon in multiple formats ( Print , Kindle ), which is an exciting milestone in this project! Writing a book is a LOT harder than I expected! What About Sales & Marketing?,

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Startup Advisory Board Elevator Pitch Forecast 95

crowdSPRING Blog

JANUARY 26, 2014

Small businesses are more likely to hire an outside accountant who is versed in managing books, creating reporting systems, and preparing corporate taxes. Keeping the books. Sales data, inventory data, employee data, customer data… the list is endless.

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Small Business CPA Software Review Startup 103

Feld Thoughts

JANUARY 9, 2019

has written a fun book that is part memoir, part advice, for what he calls Parentpreneurs (entrepreneurs who are trying to raise kids.) He’s got a website with a bunch of history about him, his journey, and the book. In the meantime, the way I’m taking care of my kids is mostly via book sales. James Oliver, Jr.

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Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 20, 2011

In my last article, How To Turn Your Life Experience Into A Business , I looked at opportunities to create a business from life experience with Mark “Hammer&# Dixon and his book, Bash for Cash , as the example. Once you have a book, you need to have a successful launch to get the word out there.

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Technical Review Audience Social Network Australia 98

Brandanew

NOVEMBER 16, 2015

As shared before, we conducted a workshop on how to use digital marketing to generate sales with a group of authors/writers concerned about their book sales in Ann Arbor on November 12. While the ideas were specific to authors, I do believe the tips and information that was shared can be used for any physical product sale.

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Feld Thoughts

JULY 14, 2020

Seven years ago this week, I posted about a new book in our Startup Revolution series called Startup CEO: A Field Guide to Scaling Up Your Business , by my friend Matt Blumberg, then CEO of email marketing company Return Path in the Foundry portfolio. which is a great example of the new material in the book.

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A Smart Bear: Startups and Marketing for Geeks

MAY 21, 2013

Sacha’s was a short step-by-step guide he was selling for $3 and $6 (he later doubled those prices) and Jarrod’s is a full-length book he is still selling for $39. I’d heard about other successful self-publishing endeavors, but they had always been from popular bloggers who were achieving millions in sales.

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ConversionXL

JANUARY 8, 2021

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. The right book, read and implemented, can transform your life, business, and career. That all assumes you can find the right book. Cialdini also wrote an additional book exploring the 7th principle of persuasion.

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PPC Marketing Lean Differentiation 134