Bootstrap Marketing

Spencer Fry

A quick Google search for "bootstrap marketing" brings up a bunch of useless nonsense. The results are either in the form of "Top 10 Bootstrap Marketing Tips" or "Bootstrap Marketing 101" guides. Search Engine Optimization (SEO) is unquestionably a first step.

What’s the Difference Between Small Business and Large Enterprise SEO?

Duct Tape Marketing

What’s the Difference Between Small Business and Large Enterprise SEO? Like SEO. It’s important to note that just because the approaches to SEO are different, this doesn’t mean that small- and large-sized businesses can’t compete in search rankings together. SEO Nathan Oulman

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The Stairstep Approach to Bootstrapping

Software By Rob

I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job.

4 Essential Skills for Bootstrapping Start-Ups

Inc Startups

These four skills will enable bootstrap entrepreneurs to develop a digital marketing experience with a professional look and feel. Bootstrapping" your start-up company means you don''t have a ton of capital to spend on items that are essential to success.


How SEO Differs from SEM (And How Each Can Save Your Business)

Blogtrepreneur | Entrepreneur Blog

Search engine optimization and search engine marketing (SEO and SEM) are both incredible resources, but which one can save your business? SEO and SEM both have to do with the ways in which your business appears in Internet users’ search results. How do SEO and SEM actually work?

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The 10 Best Side Businesses to Fund Your Startup (Plus One Unexpected Suggestion)

Up and Running

Bootstrapping your business. If you aren’t familiar with the term, bootstrapping, also known as “self-funding,” refers to the various methods entrepreneurs can use to fund their startups beyond funding sources like small business loans.

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

Of course, in the internet age, that means reading a ton of current articles and online blogs covering Search Engine Optimization (SEO), content marketing, and social media marketing. The first place I recommend spending some time learning about SEO is YouTube.

SEO Advice for Bootstrapped Startups

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight.

Startup Development


How to Work With a Contract Web Developer How To Bootstrap Your StartupI’ve come to realize that I have lots of posts around startup software development scattered around in different posts. Thought it would be good to capture them in one spot and also include links to related posts from other sources.

Fermi estimation for startup business models

A Smart Bear: Startups and Marketing for Geeks

But if not that, then SEO or blog posts or tweets or word of mouth and so on, so it’s still going to take 10s of millions of impressions. This is why even a bootstrapped company with no desire to “scale” still benefits from being in a large and growing market.

Digital Marketing on a Shoestring

Inc Startups

One of the best channels for bootstrapped entrepreneurs is digital marketing. I personally believe that one of the hardest roads traveled is that of the bootstrapped entrepreneur. My experience with SEO is that the quality of traffic is extremely high.

10 Entrepreneurs Forecast Where Their Business Will Be In Five Years


1- Converting more leads and offering more SEO packages. I have hired staff to continuously perform outreach for my SEO business, which has led to sales nearly tripling this year.

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. Tracy DiNunzio isn’t your typical Silicon Valley startup founder.

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The first 6 months at Envato

Scalable Startup

I’m finding many business advantagesb in this world for a group of websites I am building to bootstrap a few “baby startups” in areas I’m already interested in – #travel, #classic-cars, #SaaS #Art sales, #techjobs, etc. What this has done for me is vastly increase my interest in tactical data driven marketing on the web – #growthhacking, #contentmanagement, #agile iterative web development and marketing, and yes, even SEO.

The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

Note that some of those companies were bootstrapped, some bootstrapped and took money later, and some had huge funding from the start. It’s appalling what passes for “successful entrepreneurship” in the press or the Valley, but it’s not their fault.

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3 Super-Cheap Marketing Tactics

Inc Startups

As an entrepreneur running a bootstrapped company, marketing is not likely at the top of your to-do list. Bootstrapped companies are by definition lean, so founders don’t usually spend much on formal marketing. However, there are a few simple tools that make SEO easier.

Solving the "marketplace" business model

A Smart Bear: Startups and Marketing for Geeks

At the same time, they also run television ads (with celebrities), are expert at SEO and AdWords, built a user-friendly web site, and do tech support for consumers. If you're bootstrapping and your value proposition includes the words "anything" or "anyone," you're probably reaching too far.

No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

Software patents are especially useless for small, bootstrapped startups. We're better at SEO and social media. Well 80% of the folks I meet tell me they're way better than average at SEO, Twitter, and "building communities" whateverthehell that means.

The 7 Speakers Even This Introvert Will Go See At INBOUND 14


Sean Ellis- A household name for any bootstrapped startup, Sean Ellis coined the term growth hacking long before it was a buzzword. Danny Sullivan- SEO is a crucial component of your inbound marketing strategy. I’m an introvert at heart.

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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a couple of years ago with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

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How to build a multi-million dollar website without spending a cent

The Next Web

A few years ago, this is where you would sink all your hard earned bootstrap cash – but these days our friends at Amazon have given you a bunch of free hosting and space to get your next venture launched at no cost.

Case Study: 13 Pre-Launch Traffic Strategies for Startups (Part 1 of 3)

Software By Rob

The reality for most bootstrapped web startups is that you have time – but you don’t have money. So I write articles on cloud computing, small business, web marketing, content marketing, SEO as well as business intelligence, analytics etc. Ignore most SEO advice.

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What to write about on your startup’s blog

The Next Web

Whether you’re bootstrapping or have just secured a round of funding – chances are you want to attract as many customers to sign up for your product/service. Blogging champions as the #1 method for increasing traffic, with SEO in second place ( HubSpot ).

Six Reasons Why Guest Blogging Will Take Your Small Business to the Next Level

Blogtrepreneur | Entrepreneur Blog

In previous posts, I have offered valuable information on how to bootstrap your way through growing your small business. Guest blogging gets your blog noticed and makes an impact on your Search Engine Optimization (SEO).

5 Reasons to Blow Up Your Current Website

Inc Startups

For many reasons, SEO favors sites with many pages over sites with very few. Fast forward to 2013 and new development frameworks like Twitter Bootstrap obviate the need for a great deal of Band-Aid functionality. Be honest: Is that Web design as attractive as it was five years ago?

Top 20 Small Business Bloggers Dominating the Market

Blogtrepreneur | Entrepreneur Blog

Neil Patel helps small businesses navigate the tricky world of SEO and content marketing. If you own a small business you should be blogging. No excuses. It makes sense for every industry. You do have time. I can overcome any excuse you send my way.

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

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How cold calling (properly) works better than AdWords

A Smart Bear: Startups and Marketing for Geeks

SEO is extremely powerful, but it takes time. Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup. (Powered by LaunchBit ).

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Monitoring Your Brand on the Internet

The Ninth Yard

This is bootstrapping at it's finest. Tags: tools SEO bootstrapping Jeremy Bencken has done it again - he's come up with another innovative use of common tools. If you're looking for a cheap (free) way to monitor what people are saying about your business (or anything else for that matter), this is exactly what you're looking for. It covers all the major "Social Media" outlets and is infinitely customizable.

1M/1M Strategy Roundtable For Entrepreneurs: Microsoft’s $100k India Startup Challenge Grant


product reviews through blogs, as well as SEO, blogs, and social media marketing. General 1m/1m bootstrapping Bootstrapping Education business incubator cloud computing Entrepreneur Incubator Entrepreneur Roundtable entrepreneurship education Financing Consulting One Million by One Million Positioning Consulting startup incubator strategy consulting strategy roundtable

For $160 per Minute, You Can Call Mark Cuban for Advice

Inc Startups

On the site, you can do a keyword search to find experts in specific areas, including bootstrapping and search-engine optimization. Not just for business, the site lets you schedule online video chats with more than 500 experts in a range of topics, including yoga and SEO. Inc.''s

The 5 Minute Guide To Cheap Startup Advertising


You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. The following is a guest post by Rob Walling.

Case Study: Keep Your Day Job & Start a Business

Inc Startups

If he offered SEO and Internet marketing services, instead of Web design, he could convert one-time clients into regulars. It’s possible to overreach on bootstrapping. Nick Chasinov spent five years building his business while holding down another full-time position.

Top 10 Considerations When Starting Your Own Company


Companies can be bootstrapped (launched with nothing more than one’s existing cash or resources). He’s passionate about SEO, growth hacking, conversion rate optimization, content creation, and managing the marketing team to be their very best.

1M/1M Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets


He should then bootstrap his product development by using the consulting fees. Again, referring back to the Finisar case study I often teach on this topic , bootstrapping using services is a very effective way to build companies. . Through SEO and mommy blog PR, Lee can tap into this market. At today’s roundtable we had some intensive discussions around market sizing and its impact on financing.

Ways to Acquire Users for Free

Spencer Fry

You can give away free paid accounts (see: Bootstrap Marketing ), offer limited edition virtual goods such as icons, and special early adopter features. At the end of the day, you have to build a service that people want to use or no amount of marketing or advertising will help.

1M/1M Strategy Roundtable: Not Coming To The Rescue Of Victory


And by regularly adding to their online content, restaurants will also find them organically through SEO. . Tags: General 1m/1m bootstrapping Bootstrapping Education business incubator cloud computing Entrepreneur Incubator Entrepreneur Roundtable entrepreneurship education Financing Consulting One Million by One Million Positioning Consulting startup incubator strategy consulting strategy roundtable

IM Creator – High Class Websites for the Masses, with 126,000 Websites Created and Counting.

VC Cafe

Here is a 60-second tour of IM Creator: IM Creator is bootstrapped with $250k from the founder Jonathan Saragossi, and a few unknown angel investors. Service includes integrated Google Analytics, SEO tools, and on-demand customer service.

Coder 16

Your Traffic Sources Have a Half-Life

Software By Rob

Long Half-life – SEO, email subscribers, RSS subscribers, Facebook fans (in some instances). Given the above we can gather some interesting realizations: Realization #1: If you’re bootstrapping, don’t plan to advertise. “Marketing sources have a half-life.&#.

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30 tips for avoiding startup failure, from successful founders

The Next Web

Bootstrapping can be fun, you get to iterate quickly, turn on dimes, invent new features on the fly. I love these sites: Hacker News for startup/entrepreneurial advice, TechCrunch and The Next Web for keeping up with trends, [and] for SEO/marketing.”.