YoungUpstarts

JULY 4, 2019

In 2017, four years after the tragic Boston marathon bombing, Adidas sent an email campaign with the subject line, “well done for surviving the Boston marathon.” Ensure your team is trained to deal with any PR disasters, and your business won’t make headlines for the wrong reasons.

Reputation 168

Reputation Management Australia Boston 168

View from Seed

SEPTEMBER 18, 2018

Nicole most recently comes to us from SmartBear Software , where she was responsible for the launch and marketing for an entire product: overseeing activities like PR, creative, content creation, and social media engagement. So we’re glad to have her (back) on board.

Portfolio 120

Portfolio Boston PR Social Media 120

Rob Go

JUNE 26, 2012

A lot of ink has been spilled about the challenges of building large scale consumer internet companies in Boston. To me, the biggest challenge of consumer web companies in Boston is a lack of perspective. Also, the press doesn’t really care about Boston. Work harder at PR. It’s just harder.

Boston 53

Boston Web Distribution PR 53

Altgate

SEPTEMBER 16, 2010

In the valley or in Boston, lawyers will often *defer* up to $25K until funding in return for 0.5%-1.0% PR/Marketing. For startups, PR firms are a waste of money. The best early PR is a product that people actually love plus a genuine story to tell from the founder. Better to do personal outreach to blogs/local media.

Software Review 65

Software Review Offshore Startup Boston 65

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. Amazon PostRank

San Francisco 167

San Francisco CPA SEM CTO Hire 167

View from Seed

JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. So, when should they — or any seed-stage startup — think about drumming up some PR and making noise around funding? You get the idea.

Startup 120

Startup PR Cofounder Stealth 120

crowdSPRING Blog

MARCH 5, 2013

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. cities, including several in various locations in Boston. We Built This City.

Missouri 102

Missouri Kansas Texas PR 102

Both Sides of the Table

JANUARY 21, 2010

Local : many entrepreneurs like to use their old friend from Boston even though they’re now living in Boulder. But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual. How to choose a lawyer -First, you need to pick a firm. That makes no sense to me.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

Startup Lessons Learned

OCTOBER 4, 2008

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Later, I discovered you could get paid to program computers, and really never looked back. Thanks to the anonymity of the internet , I landed a few jobs, and did quite a bit of writing.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading.

Customer Development 168

Customer Development Developer San Francisco Customer 168

crowdSPRING Blog

AUGUST 11, 2013

Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. The list of companies, politicians, celebrities, and athletes that fall victim to PR errors is long and getting longer.

Lean 84

Lean Public Relations PR Redemption 84

Hearpreneur

SEPTEMBER 9, 2015

Beauty brands relay on social media strategy as much as traditional PR! We managed to sign up over 50 professional mover partners, grew from five to 10 people, and expanded our business beyond Boston. We decided to ask them what their best business accomplishments as we head into the fall: #1 – Busy Season.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

Both Sides of the Table

JULY 11, 2010

This past December I spent a week in Boston to try to get to know some of the local VC’s and entrepreneurs a bit better. By being in a facility like this you have a ready made peer group to ask about things like recruiting, technology, PR, venture capitalists or banks.

San Francisco 285

San Francisco Incubator Silicon Valley Startup 285

Hearpreneur

APRIL 16, 2016

When not in Italy leading and conducing culinary tours, I teach cooking locally in the Boston area to individuals who are new to cooking and not used to cooking at home. I’d spent about 10 years working in PR and a short time after starting a new job with another agency it just wasn’t working out. 11 – Taking a Risk.

Italy 48

Italy Entrepreneur San Francisco PR 48

Cracking the Code

FEBRUARY 27, 2009

About Bessemer Venture Partners: Bessemer Venture Partners is a global investment group with offices in Silicon Valley, Boston, New York, Mumbai, and Tel Aviv. Impact of the recession on SaaS Sales&Marketing pr. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp.

Software Review 48

Software Review Partner United States Venture Capital 48

Feld Thoughts

JULY 28, 2014

Next, there is the wonderful PR quote about the SBIC that says “Since the program’s inception, SBIC “success stories” include the funding of companies such as Apple, Costco and FedEx when they were burgeoning small businesses.” I’d be happy to meet with you.

SBIC 142

SBIC Venture Capital Colorado SBA 142

www.inc.com

SEPTEMBER 24, 2011

Durkin , managing partner with the Boston -based law firm Lucash, Gesmer & Updegrove LLP. Learn how from the experts at PR Newswire. "I advise my clients that you offer stock only after youve searched your heart and soul and cant come up with a way to pay with anything else," says Thomas H. based in Waltham, Mass. Will yours be next?

Fractional CTO 40

Fractional CTO Equity Iowa Technical Cofounder 40

Startup Lessons Learned

APRIL 17, 2010

Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Take a look and let me know what you think. Amazon PostRank

San Francisco 107

San Francisco Romania Cleveland South Africa 107

www.entrepreneur.com

SEPTEMBER 22, 2011

Answers Ask Entrepreneur Home Business Operations Business Opportunities Sales & Marketing Advertising & PR Finance & Accounting Franchises Home Business Human Resources Internet/E-Commerce Legal Issues Starting Up Technology Most Recent Answers How Can I Streamline My E-Commerce Operation? Coming soon to Dallas, Boston and Philadelphia.

Sweat Equity 55

Sweat Equity Equity Fractional CTO CTO 55

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Their stories would not have been possible without access to sympathetic adults with the necessary equipment and knowledge to get started.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Duct Tape Marketing

MAY 21, 2013

We listen, read tons of blogs/sites, and rely on the PR folks we have relationships with, as well. For example, after seeing Sheryl Sandberg speak in Boston recently, I felt compelled to write this ( link ), because I couldn’t not write about it. We educate marketers about what they need to know, when they need to know it.

Social Media 74

Social Media Technical Review Email RSS 74

Startup Lessons Learned

APRIL 26, 2009

In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading.

Product Development 88

Product Development Developer San Francisco Product 88

techcocktail.com

OCTOBER 23, 2010

Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Tech Cocktail Connecting, educating and amplifying the startup technology community and having fun doing it since 2006.

San Francisco 44

San Francisco Startup PHP San Diego 44

Feld Thoughts

OCTOBER 17, 2011

I flew across the country from San Francisco to Boston on Thursday and sat hunched over my computer the entire flight. My friend Warren Katz finished his first marathon (at age 47) and his wife Ilana cranked out a PR for a half in 2:00. While my running base is great, I made three mistakes.

Rhode Island 103

Rhode Island St. Louis San Francisco Boston 103

Up and Running

APRIL 17, 2013

On the eve of receiving his Glass, Scobleizer begged the question on FB: “ Would there be a privacy backlash if Google Glass identified the Boston bombers? ”. GOOGLE GLASS COULD HAVE IDENTIFIED THE BOSTON BOMBER. Scobleizer has an amazing Flipboard called “ Glassholes “, it’s all about Google Glass.

Michigan 96

Michigan Boston Jordan Austin 96

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

San Francisco 167

San Francisco Lean Metrics PR 167

Hearpreneur

JANUARY 7, 2017

The beauty of working in PR is that you get to learn how other companies and industries operate. Before my business partner, Lina Khalil, and I started Fetch Public Relations, we noticed a disconnect in the expected result of PR and the actual deliverable. It really started in Boston. Image Credit: Erryn Cobb.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

ReadWriteStart

DECEMBER 20, 2012

For instance, Ben Carcio, the CEO and co-founder of a startup called Promoboxx in Boston, fits more into The Sales Manager group than the Founder group (per Kriege’s loose definitions). Specialties: Complaining about PR people and embargoes. Yet, Sravish Sridhar, CEO of Kinvey, fits The Founder model perfectly. The Tech Blogger.

San Francisco 60

San Francisco Cofounder Boston PR 60

View from Seed

MARCH 22, 2016

And don’t pitch a Boston newspaper on your San Francisco startup. A publication whose readers are in Boston will want to know you’re based here in Cambridge. That means avoiding a pitch to a software-centric publication about your biotech startup. Don’t pitch the real estate reporter on an app that has nothing to with housing.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Hearpreneur

MARCH 13, 2020

I started Pressed PR to serve a niche that I was a part of myself – independent musicians. Thanks to Dawn Jones, Pressed PR ! #9- 25- Inspired by a Boston dentist. I started my first company after being inspired by a Boston dentist who needed to be able to measure the bite pressure of his patients.

Entrepreneur 131

Entrepreneur LLC Technical Review Finder 131

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. But how do we know which metrics to look at?

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

View from Seed

JANUARY 24, 2018

Responsibilities included TV advertising, consumer media channels, creative, PR, research, UI/UX, photography, and brand strategy. She serves on the board for Big Sisters of Greater Boston, and on the board of advisors for Chewy and Dia&Co. She holds an undergraduate degree from Duke University and an MBA from Stanford University.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

FEBRUARY 2, 2023

Where in Boston? There's gonna be no PR spin. And thankfully we do get a chance to talk to each other, you know, once in a while in between, but it's always nice seeing John Jantsch (01:33): You. That's right. I did run into you recently. Mark Schaefer (01:39): Oh, Maine. John Jantsch (01:40): Oh, well is it been that long?

Community 83

Community Marketing Audience Networking 83

Hearpreneur

MARCH 14, 2018

And, 30 years into this business, we just took a big leap and have opened a new location in the suburbs of Boston. Thanks to Anna Crowe, Crowe PR ! #13- Because of this I started my own PR firm. When I started The PR Rose six months after college, it was initially because I could not find a job in or out of my major.

Entrepreneur 95

Entrepreneur PR Technical Review Non-Compete 95