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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

There needs to be “scent” The ad they see or the email they read needs to smell like the landing page they land on. It’s very easy, you only need to keep in mind a few rules: Ad copy (or email copy, or copy of whatever promotional channel you use) needs to match landing page copy. You have to maintain the scent.

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The Power of “In Person” – Why Distributed Teams are Less Effective

Both Sides of the Table

And that rep doesn’t just send an email to his boss – he has coffee with the head of customer service. This is sometimes done in a cheaper part of your country but is more often done in a developing country rich with technical talent and smart people such as the Ukraine, China, India, Bulgaria and the like.