5 historic billboard campaigns (or everything old is new again)!
SEPTEMBER 20, 2010
Billboards and outdoor advertising have been around for almost 150 years now and in many ways are precursors to, and cousins of, today’s online campaigns, both paid and viral. Burma Shave highway signs (1925). Shoot the brute some… Burma-Shave! Through the power of this advertising tactic, Burma Shave would become the second highest selling brand of shaving cream on the market. Can you think of a better use for technology that that?