Your startup is loved locally, but how do you expand it globally?
The Next Web
JUNE 15, 2015
According to Airbnb’s Growth Product Manager Rebecca Rosenfelt, the CPA result of these tactics was 5X better than other strategies such as Facebook acquisition costs. Airbnb’s experience shows how local engagement strategies such as these do not have to increase a startup’s burn rate considerably. Talent-Driven Expansion.
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