The Customer Development Manifesto: The Startup Death Spiral (part.
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral. In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned. Part 4 of the Customer Development Manifesto to follow.