Steve Blank

SEPTEMBER 5, 2018

He just hired Meg Whitman. Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or heaven forbid, profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335

Lean Burn Rate Startup IPO 335

The Startup Toolkit

JUNE 27, 2012

Similarly, I think that working nights & weekends is an awesome way to start doing customer development and answering the big questions about your business. 3] I mean organisational scale rather than technical scale — hiring, funding, advertising, etc. 2] Data via the startup genome project. [3]

Burn Rate 35

Burn Rate PR Campaign Hiring 35

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

MARCH 27, 2009

The full formula works like this: runway = cash on hand / burn rate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). Were talking PayPal -sized variations.

San Francisco 117

San Francisco Lean Continuous Deployment DC 117

Startup Lessons Learned

JANUARY 30, 2009

Hire the absolute best and the brightest, true experts in their fields, who in turn can hire the smartest people possible to staff their departments. Launch with a PR blitz, including mentions in major mainstream publications. Here are a few: We know what customers want. We can capitalize on new customers.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150